Iceland is so cool. Or weird. Or both.
The land that brought us Bjork and her oddly compelling musical artistry has a new commercial for the Samsung Galaxy S4 that–quite literally–takes a bite out of Apple.
The short ad begins with a poor, sad, white guy in a nice warm vest sitting on a mountainside in what I presume to be Iceland. He’s tapping and listening to an apple. Not an Apple, mind you, but an actual apple, as in the fruit.
After some confused facial gestures, the man is shown smiling and using a Samsung Galaxy S4 device.
That’s when it gets weird.