In China, the state-run press has been attacking Apple non-stop for the past couple of weeks over warranty policies that showed the company’s “unparalleled arrogance.” Apple Stores were fixing broken iPhone returns instead of replacing the devices entirely like they do in the United States. There was also an issue with Apple’s 90-day warranty on replaced parts not matching China’s mandatory one-year warranty policy.
Apple’s meticulous focus on design and usability is one of the hallmarks of its products. That attention to detail is evident in almost every Apple product, but iOS devices epitomize Apple minimalist approach and its goal of removing any barrier between the user and a great user experience. Unfortunately, not all iOS developers or mobile web developers get to that same level of minimal and effortless design.
There are probably hundreds of small ways that developers can miss the mark when designing iOS apps or creating content designed for mobile devices, but Gartner research director Johan Jacobs notes that most mobile app/experience design failures boil down to ten common mistakes.
Dealing with customer service representatives can be one of the world’s most torturous experiences. Apple isn’t perfect, but they usually give customers the best experience possible, no matter. Proving that point, earlier today a story surfaced of Tim Cook stepping in and forcing AT&T to make a special exception to a request the deny to most customers.