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Zipcar CEO Shares Secrets Of iOS Success

Zipcar CEO Shares Secrets Of iOS Success

Zipcar customer interactions now come from the company's app more than its site

Zipcar was one of the first companies to showcase the potential of iOS apps using location services. The company’s demo during Apple’s 2009 WWDC keynote was one of early harbingers of the ways that mobile devices and data have become integrated with our daily lives. Zipcar continues to have its finger on the pulse of what’s possible when local services are transformed by iOS and other mobile platforms.

Speaking today at the MIT Sloan CIO Symposium, Zipcar CEO Scott Griffith spoke about how quickly smartphone apps revolutionized Zipcar and the ways it interacts with its customers and offered  insights into the company’s success.

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