Since it first opened up in Julu of 2008, the App Store has paid developers over $13 billion at last count, and the marketplace hosts are over 1 million third-party programs. That makes the App Store a success by almost any measure… except discoverability.
Even today, the App Store can be extremely hard to navigate. Dominated by clones of popular apps and freemium crapware, good apps often get buried at the bottom of the App Store thanks to the App Store’s notoriously bad search engine and almost non-existent curation.
But former Apple executive Jean-Louis Gassée has a suggestion. Make the App Store more like Reddit. Let anonymous humans curate it.