A previously quiet town in California, today Cupertino is synonymous with Apple in the same way that Redmond is with Microsoft, Compton is with rapper and Beats founder Dr. Dre, and Gotham City is associated with Batman.
A fascinating new article for the Columbus Dispatch reveals the double-edged sword of being a town so closely tied in with the rise-and-fall fortunes of a single company. While it’s certainly great when times are good, it also means that a major stumble could have major repercussions for the 58,000-person city Steve Jobs grew up in and called home.
With the long-awaited “spaceship” Apple Campus 2 set for completion in 2016, Cupertino’s reliance on Apple is only going to increase over the coming years. And one thing’s for sure: the once sleepy city needs Apple a whole lot more than Apple needs it!