All items tagged with "Cupertino"

This is how much Cupertino relies on Apple

Apple may as well run Cupertino. Photo: Benjamin Feenstra

Apple may as well run Cupertino. Photo: Benjamin Feenstra

A previously quiet town in California, today Cupertino is synonymous with Apple in the same way that Redmond is with Microsoft, Compton is with rapper and Beats founder Dr. Dre, and Gotham City is associated with Batman.

A fascinating new article for the Columbus Dispatch reveals the double-edged sword of being a town so closely tied in with the rise-and-fall fortunes of a single company. While it’s certainly great when times are good, it also means that a major stumble could have major repercussions for the 58,000-person city Steve Jobs grew up in and called home.

With the long-awaited “spaceship” Apple Campus 2 set for completion in 2016, Cupertino’s reliance on Apple is only going to increase over the coming years. And one thing’s for sure: the once sleepy city needs Apple a whole lot more than Apple needs it!

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Apple proposes a new settlement to anti-poaching lawsuit

(Credit: Benjamin Feenstra)

(Credit: Benjamin Feenstra)

After almost four years of fighting a court case, Apple and three other large tech companies have finally reached a deal to end the class action lawsuit against them for the anti-poaching agreements that established with one another.

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Apple’s spaceship HQ is beaming up a 100-year-old barn

This 98 year old barn will find a second home on Apple Campus 2. Photo: Cupertino Historical Society

This 100-year-old barn will find a second home on Apple Campus 2. Photo: Cupertino Historical Society

Apple’s new spaceship headquarters is poised to be one of the most futuristic corporate buildings in California once it touches down, but to help the campus stay connected to its roots, the company is painstakingly preserving a 100-year-old barn built by pioneers who settled the area.

Visitors at Apple Campus 2 will notice the bright red barn sitting next to the new fitness center as part of Apple’s effort to transform the land surrounding the campus from 80 percent asphalt and concrete, to 80 percent greenery and open space.

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We’ll be back: Apple Store goes down prior to today’s event

Screenshot: Killian Bell/Cult of Mac.

Screenshot: Killian Bell/Cult of Mac.

Right on cue, the Apple Online Store has gone down hours ahead of today’s special event. When it returns later today, we expect to see new iPads, new Macs, and maybe even a new Apple TV.

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Apple’s Campus 2 takes shape in new drone video

Apple’s Campus 2 takes shape in new drone video

Apple’s new UFO-shaped campus is coming on in leaps and bounds, as per a new video from drone photographer and YouTube user myithz.

Myithz flew his DJI Phantom 2 Vision Plus quadrocopter over Cupertino’s Campus 2 and recorded footage showing that the front portion of the building is now cemented, while the subterranean walls have also been built along the sides.

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Apple reportedly punishes German mag for its iPhone 6 Plus bend test

Apple wants people to stop bending its iPhones.

Apple wants people to stop bending its iPhones.

An iPhone 6 bend test left a German tech magazine with bigger worries than a needlessly broken smartphone: The publication was reportedly banned from future Apple events and told it would no longer receive the Cupertino company’s latest products for review.

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iPhone 6 officially goes on sale in China on October 17

iPhone 6

iPhone 6 is finally coming to China. Photo: Apple

iPhone 6 and iPhone 6 Plus will officially be available to pre-order in China from Friday, October 10, ahead of their launch a week later, Apple has confirmed. The news comes just hours after the Cupertino company’s new smartphones finally received approval from China’s Ministry of Industry and Information Technology.

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People are bending iPhone 6 Plus display units in Apple Stores

Bending an iPhone 6 Plus at the Apple Store is a stupid idea. Screenshot: Killian Bell/Cult of Mac

Bending an iPhone 6 Plus at the Apple Store is a stupid idea. Screenshot: Killian Bell/Cult of Mac

Apple insists “bendgate” isn’t an issue after receiving just 9 complaints about bent iPhones as of last week, and the vast majority seem to agree. But will the Cupertino company think differently when it discovers that people are walking into its retail stores and bending the iPhone 6 Plus units it has on display?

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Apple Online Store goes down hours ahead of the iPhone 6 event

Screenshot: Killian Bell/Cult of Mac.

Screenshot: Killian Bell/Cult of Mac.

With just under five hours to go before Apple kicks off its iPhone event, the Apple Online Store is now offline in preparation for new products. When it returns, you can expect to see two new iPhones and a brand new wearable decorating its pages.

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Here’s the mystery building Apple is crafting for its big reveal

All photos: Jim Merithew/Cult of Mac. Additional reporting by Nicole Martinelli.