Apple may as well run Cupertino. Photo: Benjamin Feenstra
A previously quiet town in California, today Cupertino is synonymous with Apple in the same way that Redmond is with Microsoft, Compton is with rapper and Beats founder Dr. Dre, and Gotham City is associated with Batman.
A fascinating new article for the Columbus Dispatchreveals the double-edged sword of being a town so closely tied in with the rise-and-fall fortunes of a single company. While it’s certainly great when times are good, it also means that a major stumble could have major repercussions for the 58,000-person city Steve Jobs grew up in and called home.
With the long-awaited “spaceship” Apple Campus 2 set for completion in 2016, Cupertino’s reliance on Apple is only going to increase over the coming years. And one thing’s for sure: the once sleepy city needs Apple a whole lot more than Apple needs it!
After almost four years of fighting a court case, Apple and three other large tech companies have finally reached a deal to end the class action lawsuit against them for the anti-poaching agreements that established with one another.
This 100-year-old barn will find a second home on Apple Campus 2. Photo: Cupertino Historical Society
Apple’s new spaceship headquarters is poised to be one of the most futuristic corporate buildings in California once it touches down, but to help the campus stay connected to its roots, the company is painstakingly preserving a 100-year-old barn built by pioneers who settled the area.
Visitors at Apple Campus 2 will notice the bright red barn sitting next to the new fitness center as part of Apple’s effort to transform the land surrounding the campus from 80 percent asphalt and concrete, to 80 percent greenery and open space.
Apple’s new UFO-shaped campus is coming on in leaps and bounds, as per a new video from drone photographer and YouTube user myithz.
Myithz flew his DJI Phantom 2 Vision Plus quadrocopter over Cupertino’s Campus 2 and recorded footage showing that the front portion of the building is now cemented, while the subterranean walls have also been built along the sides.
An iPhone 6 bend test left a German tech magazine with bigger worries than a needlessly broken smartphone: The publication was reportedly banned from future Apple events and told it would no longer receive the Cupertino company’s latest products for review.
iPhone 6 and iPhone 6 Plus will officially be available to pre-order in China from Friday, October 10, ahead of their launch a week later, Apple has confirmed. The news comes just hours after the Cupertino company’s new smartphones finally received approval from China’s Ministry of Industry and Information Technology.
Bending an iPhone 6 Plus at the Apple Store is a stupid idea. Screenshot: Killian Bell/Cult of Mac
Apple insists “bendgate” isn’t an issue after receiving just 9 complaints about bent iPhones as of last week, and the vast majority seem to agree. But will the Cupertino company think differently when it discovers that people are walking into its retail stores and bending the iPhone 6 Plus units it has on display?
With just under five hours to go before Apple kicks off its iPhone event, the Apple Online Store is now offline in preparation for new products. When it returns, you can expect to see two new iPhones and a brand new wearable decorating its pages.
Apple's latest mystery is its biggest yet. Literally.
CUPERTINO, California -- What's inside the mystery building Apple is fabricating for its big September 9 event? The giant construction project is almost as big of an enigma as what the iWatch will actually look like or do.
The boxy structure, which sprang up behind the Flint Center for the Performing Arts here on the De Anza College campus, looks like a cross between an igloo and a winning confection on Cake Wars. Naturally, the enormous two-to-three story building sparked intense curiosity among the Apple faithful when pictures emerged Thursday, so we had to go take a look for ourselves.
Will it hold something as mundane as a demo area where tech journalists can fondle Apple's latest, greatest gear? Does it contain a full-size home of the future to show off amazing HomeKit implementations? Will it house a runway for an Apple wearables fashion show or a giant stage for a post-announcement Dr. Dre concert?
Whatever it holds, it is truly a massive undertaking. It's surrounded by green fences and countless security guards. We, like you, can't wait for Apple's big reveal — here's what we saw walking around the outskirts of the secretive project Thursday afternoon.
The temporary venue where Apple will hold its September 9 press event sits directly outside the 2,405-seat Flint Center, which is notable for its role in Apple history: The company has revealed some of its most important devices in the theater, which is tucked away on a quiet community college campus just a couple miles away from Apple HQ.
"There have only been two milestone products in our industry: the Apple II in 1977 and the IBM PC in 1981," Jobs said at the Flint Center in 1984. "Today, one year after Lisa, we are introducing the third industry milestone product: Macintosh."
Apple is definitely laying the groundwork for something big on September 9: Workers are running a fair amount of power from generators outside the fence that surrounds the construction site, which is set up with table saws and other tools of the building trades.
Behind the fencing and hidden from prying eyes, the workers are building something on the site. The huge, pristine structure also features a stage that could host a concert or iWatch fitness demonstration.
No one can fill a big white box quite like Apple. We can imagine the iDevice of our dreams jumping out of this one: Will it be the iPhone 6? Or how about the long-awaited iWatch? Perhaps it will be something totally new that the rumor mill hasn't even dreamed up yet.
Most of the trucks on campus appeared to be generic white rentals, but we spotted one with a sign indicating it was owned by Devcon Construction. Was the company hired to build this tantalizing structure for Apple? Devcon is known around Silicon Valley for building sleek, modern, high-tech campuses for companies including Adobe, Cisco and Yahoo!
Cult of Mac contacted Devcon's vice president of construction but did not receive a reply by press time. Workers on the super-secret Apple project know the secrecy drill, though, and were very tight-lipped about the goings-on at the construction site. Security was tight.
All photos: Jim Merithew/Cult of Mac. Additional reporting by Nicole Martinelli.