Why Apple is optimistic, a one-year Apple Watch appraisal, and killer Instagram tips

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Why is Apple so optimistic?
Why is Apple so optimistic?
Photo: Ste Smith/Cult of Mac

Apple’s executive team is optimistic about the company’s future, despite a bleak earnings call. And why wouldn’t they be? Apple’s slump brought in more money than most other tech companies out there.

Read all about the positive spin in this week’s Cult of Mac Magazine, along with a trick to making your iOS folders look round with no jailbreak required, a frank appraisal of the Apple Watch one year in, 8 killer Instagram tips, the world’s biggest Apple Museum and much, much more.

Here are the top stories for this week.

New MacBooks, Prince’s legacy, Apple Watch tips and more

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New MacBooks have us a bit underwhelmed.
New MacBooks have us a bit underwhelmed.
Photo: Ste Smith/Cult of Mac

Faster processors, speedier memory, longer battery life and a rose gold finish — what more do we need from a new MacBook? We love Apple gear, but it’s possible we’re getting addicted to the “wow” factor.

Add that to Prince’s untimely death, and the dearth of streaming options for listening to his music, and we’ve got a lot to talk about. It’s all in this week’s free Cult of Mac Magazine, along with reviews of Amazon’s new Echo smart speakers and 12 awesome Apple Watch tricks that prove Cupertino’s wearable doesn’t need a “killer app.”

Here are this week’s top stories.

Why Jony Ive has a chauffeur, speed up your Mac, get ripped with Apple Watch

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Why does Jony Ive ride around in a Bentley? Cult of Mac will tell you.
Why does Jony Ive ride around in a Bentley? Cult of Mac will tell you.
Cover Design: Ste Smith/Cult of Mac

Why does Jony Ive, Apple’s chief designer, ride around in a chauffeured Bentley? It’s not like he doesn’t enjoy driving. It’s not because he’s incredibly wealthy, either.

Our very own Leander Kahney thinks he’s got Ive’s ride along motivation down, and you can read all about it in this week’s Cult of Mac Magazine, along with great stories covering 8 ways to speed up your Mac, getting ripped with your Apple Watch, why a veteran designer’s departure from Apple matters, and how to use your own Bluetooth headphones with Apple TV for a much more private experience.

All that and much more in another awesome issue of Cult of Mac Magazine, available now for download.

Here are the week’s top stories.

iPhone SE and iPad Pro reviews, iPhone storage tips and more

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All the great new gear is here!
All the great new gear is here!
Cover Design: Ste Smith/Cult of Mac

The new iPhone SE is small but powerful and the new 9.7-inch iPad Pro is as satisfying a tablet as ever.

These two great new Apple products get their moment in the spotlight as we bring you iPhone SE and iPad Pro reviews in this week’s digital magazine.

Plus, we’ve got a ton of how-tos like finding hidden Facebook messages and freeing up precious iPhone space, more hardware reviews, and a bunch of news about our favorite company.

Head on down to see this week’s top stories, and be sure to check out your own copy of Cult of Mac Magazine this week.

iPhone and iPad Pro go small, Apple Watch pivots and iOS 9.3 is a must-try

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Size does matter, in fact.
Size does matter, in fact.
Photo: Ste Smith/Cult of Mac

Once again, Apple has refreshed its iPhone and iPad line with some better (albeit smaller) iOS devices, the iPhone SE and the 9.7-inch iPad Pro.

If you’re looking for all the details on these two new gadgets, or just want to know which is the right iPad or iPhone for you, be sure to grab this week’s Cult of Mac Magazine, which also includes all the cool things you can do with iOS 9.3, a look at Cupertino’s new Apple Watch pivot, and a deeper dive on the keynote itself.

Here are this week’s top stories.