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Bring-Your-Own-Mac Is Fueling Big Gains For This Enterprise Software Company

Bring-Your-Own-Mac Is Fueling Big Gains For This Enterprise Software Company

Mike Evangelist, chief marketing officer for Code 42 Software, says companies are finally embracing the consumerization of IT.

SAN FRANCISCO, MACWORLD/IWORLD 2012 — Here’s a story we’re hearing a lot at MacWorld: the business world is finally starting to embrace the consumerization of IT.

Take Code 42 Software, which has seen a lot of growth from its enterprise customers recently. According to Code 42, corporations have given up fighting employees who bring their Mac to work, and are now supporting them instead.

“Companies are realizing they can’t fight the tide anymore,” said Mike Evangelist, chief marketing officer. “People like their Macs better and they’re taking them to work. Companies are reacting to that.”

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