The world of quotes is a poorer place without Steve Jobs, who was a quote machine. Nonetheless, plenty of people talked about Apple this year, whether lauding the company’s successes or damning its strategies.
The technology behind the Touch Bar on the new MacBook Pro couldn’t have been possible if Apple didn’t already make iOS devices, according to Apple’s VP of Software engineering, Craig Federighi.
After helping reveal the new MacBook Pro during Apple’s “Hello Again” keynote, Federighi explained to YouTuber Marques Brownlee that even though Touch Bar seems like an obvious evolution, Apple didn’t want to just slap a touchscreen on the MacBook and call it good. So the company spent years making sure Touch Bar would be something you’ll want to use immediately.
Boot Camp users thinking about purchasing the new MacBook Pro have been wondering what its Touch Bar will be used for when running Windows. The good news is it won’t become completely useless. The bad news is it won’t be anywhere near as exciting.
Desktop computers aren’t going away any decade soon. Not if Jony Ive and Phil Schiller have to say anything about it.
In an interview with Ive, Schiller and Magic Man Craig Federighi, Apple’s team of vets explain that they don’t plan to ever morph the iPad and Mac together to make a Frankenstein desktop tablet like the Surface Studio.
In a new wide ranging interview, Apple’s senior VP of internet software and services, Eddy Cue, revealed how the company fixed a lot of mistakes it made with the launch of Apple Maps in 2012 by utilizing data from the hundreds of millions of iPhones around the globe.
Cue and Apple software chief Craig Federighi sat down to talk about the troubles with Apple Maps, the difference between working for Tim Cook and Steve Jobs, Apple’s competition with Facebook and Amazon and learning from failure.
Apple’s decision to open up macOS and iOS for public betas was inspired by the company’s horrible experience with the iOS Maps debacle in 2012, according to a new interview with Tim Cook, Eddy Cue and Craig Federighi.
Big changes are coming to Siri, Apple’s intelligent voice-activated assistant. For the first time, Siri will be available on the Mac and will be opened to third-party developers on iOS.
While Siri was one of the first voice-controlled AI assistants on the market, it’s fallen behind competitors like Amazon’s Alexa and Google Now, largely because it was a closed system that worked only in Apple’s apps. Opening it to developers makes it much more functional, and presents a more serious challenge to upstarts like Viv that promise to help with a wide range of services and tasks.
Over the weekend, Craig Federighi, Apple’s senior vice president of software engineering, took to the pages of the Washington Post for an impassioned op-ed about how hard Apple works to stay ahead of criminals and terrorists who want to infiltrate its systems — and why the FBI and Justice Department’s proposed solution to the problem is so “disappointing.”
Teaching your kids how to code is pretty much as important as teaching them to write, according to Apple’s senior VP of Software Engineering, Craig Federighi, in an interview promoting the company’s Hour of Code project.
Apple is turning all of its retail locations into coding centers for kids this week. The classes will offer hands-on instructions into the basics of coding that Federighi says will hopefully set of a spark with the young learners.
We get that yesterday’s Apple event was a marketing thing, which is why every presentation began with whoever was onstage telling us how “thrilled,” “excited” or “really happy” they were to be there. And the exaggeration just continued from those intros.
Here are some of the most outlandish and enthusiastically subjective lines that came from the stage at the Bill Graham Civic Auditorium. We’ve organized them by speaker so you can see who “won” this verbal arms race of canned excitement.