What they said: Best Apple quotes of 2016

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Best Apple quotes 2016
If you can't say something nice ...
Image: Ste Smith/Cult of Mac

2016 Year in Review Cult of Mac The world of quotes is a poorer place without Steve Jobs, who was a quote machine. Nonetheless, plenty of people talked about Apple this year, whether lauding the company’s successes or damning its strategies.

Here are the most memorable Apple quotes of 2016.

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Why new MacBook Pro took so long to make

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The new MacBook Pro has a bit of iOS inside.
The new MacBook Pro has a bit of iOS inside.
Photo: Apple

The technology behind the Touch Bar on the new MacBook Pro couldn’t have been possible if Apple didn’t already make iOS devices, according to Apple’s VP of Software engineering, Craig Federighi.

After helping reveal the new MacBook Pro during Apple’s “Hello Again” keynote, Federighi explained to YouTuber Marques Brownlee that even though Touch Bar seems like an obvious evolution, Apple didn’t want to just slap a touchscreen on the MacBook and call it good. So the company spent years making sure Touch Bar would be something you’ll want to use immediately.

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Here’s why Apple will never give MacBook a touchscreen

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macbook pro
The new MacBook Pro is stunner.
Photo: Apple

Desktop computers aren’t going away any decade soon. Not if Jony Ive and Phil Schiller have to say anything about it.

In an interview with Ive, Schiller and Magic Man Craig Federighi, Apple’s team of vets explain that they don’t plan to ever morph the iPad and Mac together to make a Frankenstein desktop tablet like the Surface Studio.

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Apple exec reveals how your iPhone data is used to improve Maps

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Hair Force One wants everyone to become a coder.
Craig Federighi oversees the development of both iOS and macOS.
Photo: Apple

In a new wide ranging interview, Apple’s senior VP of internet software and services, Eddy Cue, revealed how the company fixed a lot of mistakes it made with the launch of Apple Maps in 2012 by utilizing data from the hundreds of millions of iPhones around the globe.

Cue and Apple software chief Craig Federighi sat down to talk about the troubles with Apple Maps, the difference between working for Tim Cook and Steve Jobs, Apple’s competition with Facebook and Amazon and learning from failure.

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Thank Apple Maps disaster for public betas of iOS and macOS

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TomTom will continue to power Apple Maps.
Apple Maps was a turning point for Apple.
Photo: Apple

Apple’s decision to open up macOS and iOS for public betas was inspired by the company’s horrible experience with the iOS Maps debacle in 2012, according to a new interview with Tim Cook, Eddy Cue and Craig Federighi.

One of the most notorious botches in Apple history, Maps’ problems ranged from depicting horribly warped landscapes to directing folks visiting the airport in Fairbanks, Alaska, to drive across one of the taxiways. And it changed Apple’s culture in the process.

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Siri comes to Mac and opens up to developers

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Siri is coming to the Mac, and will be opened to third-party developers on iOS.
Siri is coming to the Mac, and will be opened to third-party developers on iOS.
Photo: Apple

Big changes are coming to Siri, Apple’s intelligent voice-activated assistant. For the first time, Siri will be available on the Mac and will be opened to third-party developers on iOS.

While Siri was one of the first voice-controlled AI assistants on the market, it’s fallen behind competitors like Amazon’s Alexa and Google Now, largely because it was a closed system that worked only in Apple’s apps. Opening it to developers makes it much more functional, and presents a more serious challenge to upstarts like Viv that promise to help with a wide range of services and tasks.

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Craig Federighi on why FBI’s backdoor demands are so harmful

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Hair Force One wants everyone to become a coder.
Cray-Fed says the FBI wants us to return to a world of iOS 7-level security.
Photo: Apple

Apple’s battle with the FBI, over whether it should create a backdoor to allow for the hacking of iPhones, is one of the biggest stories in tech right now.

Over the weekend, Craig Federighi, Apple’s senior vice president of software engineering, took to the pages of the Washington Post for an impassioned op-ed about how hard Apple works to stay ahead of criminals and terrorists who want to infiltrate its systems — and why the FBI and Justice Department’s proposed solution to the problem is so “disappointing.”

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Coding is the next level of literacy, says Apple software boss

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Hair Force One wants everyone to become a coder.
Hair Force One wants everyone to become a coder.
Photo: Apple

Teaching your kids how to code is pretty much as important as teaching them to write, according to Apple’s senior VP of Software Engineering, Craig Federighi, in an interview promoting the company’s Hour of Code project.

Apple is turning all of its retail locations into coding centers for kids this week. The classes will offer hands-on instructions into the basics of coding that Federighi says will hopefully set of a spark with the young learners.

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Bill Graham Civic hosted Apple’s biggest hyperbole-fest ever

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The iPhone 6s Plus might be hard to find on launch day.
All Apple's saying is that the iPhone 6s will be the most amazing, dynamic, life-changing thing you've ever seen.
Photo: Apple

We get that yesterday’s Apple event was a marketing thing, which is why every presentation began with whoever was onstage telling us how “thrilled,” “excited” or “really happy” they were to be there. And the exaggeration just continued from those intros.

Here are some of the most outlandish and enthusiastically subjective lines that came from the stage at the Bill Graham Civic Auditorium. We’ve organized them by speaker so you can see who “won” this verbal arms race of canned excitement.

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