iOS 6's Passbook app isn't just for big-business companies to use. Yes, you'll be able to use it to check in to your flights, and to get discounts at your favorite international coffee chain, but now mom and pop stores, your local food cart or even a stall at the local flea market will be able to offer you coupons and membership, using a new free app called People's Card.
All items tagged with "coupons"
Back in June, we reported on a study that showed that the average iPad user is extremely likely to make a purchase or research a product after seeing an ad on his or her device. A more recent study supports that research and notes that for one-third of iPad/tablet owners, shopping is their favorite tablet-based activity.
So what Valpak has done is team up with the Junaio augmented reality app to provide an AR channel for Valpak deals in the area. Which is cool, because since Junaio is location based, rather than flip through Valpak’s iPhone app (yeah, they have an iPhone app now too) any potential coupon would just pop up on the screen when standing right outside the store.
Unfortunately, Valpak still seems to have retained its stodgy image; a pity, because the deals are actually pretty good. The Junaio channel’s a start though.