All items tagged with "cortana"

Cortana makes Siri look silly in new Windows Phone ad

Apple may be going harder than ever, while Microsoft is having to lay off 18,000 of its employees, but the Redmond, WA company is still intent on bragging about its “superiority” over Apple.

Taking a page out of the Samsung book of advertising-by-dissing-your-enemies, Microsoft has unleashed a new ad comparing its new Cortana virtual assistant with Apple’s virtual assistant Siri. And, wouldn’t you know it, in Microsoft’s version of events, Cortana blows Siri out the water.

Quite the surprise, huh?

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Microsoft’s New Voice Assistant Could Be Siri’s Sister

Cortana, from Halo 4

Cortana from Halo 4 will also be in Windows Phone 8.1

To aid in its uphill battle against Apple and Android, Microsoft is adding a voice assistant of its own to Windows Phone 8.1 and according to the latest details she could pass as Siri’s sister.

Inspired by AI character from the Halo series, Cortana will replace Bing-search in the update and act as a mix between Siri and Google Now, according to the Verge, but the UI and personality will be pretty similar to Siri:

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Halo Siri — Meet Microsoft’s New Voice Assistant, Cortana

Talk to me, Siri

It might still be a tiny player in the smartphone market, but Microsoft is keen to build on recent successes by releasing a next-gen mobile OS, featuring a Siri-like voice assistant feature.

Windows Phone 8.1 will reportedly launch next April at the company’s Build conference — according to “sources familar with Microsoft’s plans”.

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