Microsoft has been having quite a bit of fun with Siri in its new Windows Phone ads. Reminiscent in feel of Apple’s old “Mac vs. PC” ads, the Cortana vs. Siri ad campaign shows Microsoft’s digital assistant having fun at the expense of slow, dumb ol’ Siri.
Not afraid to whip a dead horse, Cortana is now back in two news Windows Phone ads, showing just how much more she can do on Microsoft’s new Windows Phone-powered Nokia Lumia 635 than Siri can do on the iPhone.
Cortana may be working for Microsoft, but apparently her free time belongs to Apple. (Picture: @supertino)
Microsoft may enjoy bragging about the perceived superiority of its Windows Phone virtual assistant Cortana over Apple’s Siri, but the actress who voices Cortana apparently isn’t so convinced.
In a recent tweet, actress Jen Taylor (@jentaylortown) tweeted the message “Oh my geez Seattle is beautiful” via iOS, suggesting that while Microsoft may be helping bring in the paychecks, that money is going on Apple products.
As if the constant shots from Samsung weren’t enough, Microsoft has just unleashed a new ad pitting its Cortana virtual assistant against Apple’s Siri. The ad, for those who can’t view it, begins with Siri ‘singing’ “I feel pretty, oh so pretty” into a mirror, only for the HTC One M8 with Windows to turn up, apparently dazzling the iPhone 5s with its superior size.
Taking a page out of the Samsung book of advertising-by-dissing-your-enemies, Microsoft has unleashed a new ad comparing its new Cortana virtual assistant with Apple’s virtual assistant Siri. And, wouldn’t you know it, in Microsoft’s version of events, Cortana blows Siri out the water.
Cortana from Halo 4 will also be in Windows Phone 8.1
To aid in its uphill battle against Apple and Android, Microsoft is adding a voice assistant of its own to Windows Phone 8.1 and according to the latest details she could pass as Siri’s sister.
Inspired by AI character from the Halo series, Cortana will replace Bing-search in the update and act as a mix between Siri and Google Now, according to the Verge, but the UI and personality will be pretty similar to Siri: