Xiaomi has a history of shamelessly ripping off bigger brands, and nine times out of ten, its chosen target is Apple.
The Chinese company has previously cloned the iPhone, iPad, MacBook, and more — without a single shred of fear that it might one day feel the wrath of Apple’s legal department.
Xiaomi’s latest ripoff is its own version of Memoji, and it brazenly stole Apple’s own commercials to promote it on a number of retail channels this week.
Here’s how Xiaomi gets away with it.