Back in the early 80s Apple greeted the arrival of IBM PCs with a snarky full page newspaper ad reading, “Welcome, IBM. Seriously.”
In the past few years, however, Apple’s claws haven’t come out all that often when it comes to taking rivals down a peg or two.
In fact, most of the recent sideways swipes involving Apple tend to be other companies (normally Samsung) taking shots at Apple, rather than the other way around.
Well, the tables have turned in a new print ad which appeared in the UK’s Guardian and free commuter paper Metro today.