While other web browsers exist and thrive on iOS, Safari is the one Apple includes with it’s iOS system software, and it’s probably the one most of us use often, no small thanks to the fact that it’s integrated at the system level. Every click through, unless third-party apps (like Mailbox) allow something different, takes us to Safari as our main browser.
Therefore, if you’re looking for ways to protect more of your privacy, you’ll want to enable the Do Not Track feature in mobile Safari, as well as possibly block cookies, which are bits of code that store your preferences on website servers for return visits.
With all the sites we visit on a daily basis on our iPhones and iPads, we are capturing and storing where we visit in the background of every web page we see. You may want to clear your browsing history or other stored web data from your iPhone from time to time, if you’re of a security or privacy turn of mind.
Apple has been historically fickle about how it lets marketers and developers track iOS users through apps downloaded from the App Store. After all of the privacy concerns were raised about the UDID device identifier back in 2011, a better solution never presented itself.
Apple eventually introduced its own Advertising Identifier for iOS device tracking purposes, but marketers still favored the unique, permanent nature of the UDID. The UDID worked so well because it was a device-specific identifier that could never be changed. Athough developers were technically banned from using the UDID to track iOS devices more than a year ago, many, many apps still use the deprecated method today.
Apple is reportedly starting to reject apps that use web cookies to track user activity in iOS. Could this mean a reinvigorated push towards the Advertising Identifier again?