Mass Effect 3 lands on consoles in the U.S. today, but if you prefer to do your gaming on an iOS device, then you should definitely dedicate your evening to Mass Effect Infiltrator. From the makers of Dead Space for iOS, this title is an all-new and original Mass Effect storyline made exclusively for mobile devices, and it promises to “boost your Galactic Readiness Rating within Mass Effect 3.”
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Apple has made another addition to its team this week with a former Microsoft Product Marketing chief, Robin Burrowes, joining the ranks to become the head of App Store Marketing for iTunes Europe. Burrowes was previously part of Microsoft’s Xbox LIVE team, and he’s not the first gaming executive to head for Cupertino as Apple gets serious about battling consoles head on.
Retrospectively casting an eye over an incredible year for both Apple and its customers, one of the most surprising developments of 2010 was the Mac’s long-overdue maturity into a serious gaming platform after years of false hopes and promises.
More surprising than even that, though, is the fact Apple almost had nothing to do with it: even while Cupertino oiled and massaged iOS into a platform capable of rattling the nerves of gaming’s most unassailable colossus, they continued to ignore Mac gamers and its developers.
So who was responsible for the Mac Gaming Renaissance of 2010? There’s no one company in particular, but let’s start with Valve.