Apple product launches generally run like clockwork and, true to form, the moment today’s keynote came to a close, Cupertino’s digital media team sprung into action by uploading three new videos to its YouTube channel showcasing the company’s brand new iPad Air 2 and 27-inch Retina iMac.
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You didn’t think Samsung was going to idly sit by and watch as Apple took home the award for crappiest commercials of 2012, did you? After Apple released its Genius commercials, which were anything but, Samsung went straight to the drawing board, which coincidentally happens to be the Samsung Galaxy Note 10.1.
It’s fairly easy as a longtime Apple fan to dismiss the recently aired “Genius” ads as nothing more than a misstep in a rather stellar marketing history by the, well, geniuses in Cupertino. However, a new study by Brandindex Buzz shows a shift in the demographic trends for the Apple brand, which may go to explain the goofy ads as more specifically targeted advertising.
Apple doesn’t really like it when its employees speak to the press. Like, at all. So it’s interesting to see a British voice actor who provided the male voice For Siri — arguably the voice of Apple these days — openly speaking to journalists about how he came to speak for every iPhone 4S on Earth, especially considering Cupertino tried to muzzle him.
Apple advertising has intersected with the NFL over the years. As we endure the countdown to Super Bowl XLV on a (thankfully snow-free) Sunday morning here in the States, a look back at some Apple ads either related to football or which ran during the Big Game itself.
The very popular I’m-A-Mac campaign gave the glory to the Referee in one spot, that unsung hero and arbiter of the game. The battle then was Leopard vs. Vista, and the ref got the call right!
How far in advance would Apple film a commercial for the second-generation iPad? Depending on the answer to that question, Apple might be readying the iPad 2 for release, getting an ad in the can for next April… or, well, not filming an ad for the iPad 2 at all.