Here’s something cool you may not have noticed yet. With its new Keynote update, released alongside Pages and Numbers yesterday, Apple replaced the unique icon that features the somewhat depressing lyrics to The Bitch of the Living by Spirit Awakening with a new 2012 icon that displays a famous quote from the company’s Think Different commercial. The same quote now appears on several of Apple’s Mac OS X icons.
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When Apple began roping in celebrities to promote Siri in its latest iPhone 4S adds, Samuel L. Jackson was one of the first to star alongside the voice-controlled assistant. In the 30-second clip, entitled “Date Night,” he asks Siri to cancel golf, find organic mushrooms, convert volume units, and set a reminder.
Siri does as Jackson asks so quickly that he hardly has chance to finish his sentence. But how would she cope with his requests away from the cameras? The answer is: not very well at all.
Apple’s infamous 1984 advertising campaign for the original Macintosh needs little introduction from myself. The one-minute clip, which was inspired by George Orwell’s Nineteen Eighty-Four novel and depicts IBM users as mindless followers, was a huge success. So much so that the marketing guru behind it, Regis McKenna, believes it was more successful than the Macintosh itself.
Whether Samsung’s blatant Apple bashing adverts are actually convincing customers to buy its products is unclear, but they are at least inspiring other companies to mock Apple’s gadgets in their own ads.
Amazion is the latest, with a new Kindle ad that takes aim at the iPad for its poor reading conditions in direct sunlight, and its heavy price tag.
We told you about the recent release of Alfred 1.0, the popular app launcher tool for the Mac. The developers from Running with Crayons have created a robust, sleek, Apple-like tool for controlling nearly every facet of your Mac.
Most Alfred users understand how to open apps and files, but there are many things Alfred can do that may surprise you. The recent versions of Alfred support third-party extensions, and that opens up the door to all kinds of possibilities.
Best Buy has launched a new ad that hopes to lure Apple fans into its stores this Christmas. In addition to Macs, iPads, iPhones, and iPods, the humorous “Everything Apple at Best Buy” ad also includes an appearance from old St. Nick himself.
While Samsung itself is quick to take Apple’s innovation and pass it off as its own, resulting in a number of lawsuits, the Korean electronics giant is still happy to mock the device that inspires many of its Android-powered smartphones. In a new TV commercial for its popular Galaxy S II handset, Samsung pokes fun at the iPhone and its devoted fans who wait in line for hours to pick up the device on launch day.
I think someone’s a little jealous that they don’t see endless queues when they churn out a new product.
To be fair to Samsung, it is rather humorous. My favorite bit: “You know, if it looks the same, how will people know I upgraded?”
- Via The Mac Observer
Apple has begun airing a new commercial for the iPad 2 called ‘Love’, which showcases our love for the company’s incredibly popular tablet. In the thirty-second clip, we see people of all ages using the device while they go about their daily lives, doing things like movie editing, music recording, painting, learning, and more.
“Getting lost in the things we love has never felt quite like this.”
Sprint’s debut iPhone 4S commercial (unsurprisingly) boasts about the biggest reason for choosing Sprint over its rivals, and that’s “truly unlimited” data. It also praises Apple’s App Store, which is home to half a million apps, by floating popular app icons around New York City.
Apple has launched two new TV ads for the iPhone that could potentially be the last to feature the iPhone 4. Demonstrating FaceTime and AirPlay, the ads continue the “If you don’t have an iPhone…” campaign which started back in March.