Samsung has begun shooting its next commercial, and like previous ads, this one will poke fun at Apple and its users — namely those who will be purchasing the new iPhone 5 this week. Unfazed by its recent court loss, the Korean company has erected a fake Apple store, complete with Macs and iOS devices, just so that it can mock every consumer using a rival device in a 30-second video.
Photos of the set, which is currently being constructed in Los Angeles, have begun making their way around the web, and they show the store in all its glory, with fake banners, and even fake Geniuses.
It’s no secret that many of us aren’t fans of the new shared data plans being offered by Verizon and AT&T. Worse are the tactics these carriers are using to all but force us into the new plans. Consumers aren’t the only one’s disappointed, as Sprint and T-Mobile both discourage the practice and prefer to stick with the assumption that users enjoy having unlimited data with no fear of overages. Why should anyone have to pay a premium to see their data capped and divvied up between their data hungry family?
“These pictures look so good that nobody would ever imagine you lie awake at night wondering why you can’t feel happiness.”
Apple parody commercials are nothing new, but this is the first I’ve seen for the upcoming iPhone 5. According to video artist and creator Adam Sacks, Apple’s next iPhone will be perfectly suited to those who feel the need to take pictures of their food “to create the illusion of a fulfilling life.”
Could you tell the difference if the displays were turned off?
It seems that making your latest product look exactly like the market leader isn’t always the fastest route to success. As Samsung found when it aired its first commercial for the Galaxy Tab 10.1, the device is so similar to the iPad that half of TV viewers thought it was an Apple product. Only 16% realized it was made by Samsung.
Here’s something cool you may not have noticed yet. With its new Keynote update, released alongside Pages and Numbers yesterday, Apple replaced the unique icon that features the somewhat depressing lyrics to The Bitch of the Living by Spirit Awakening with a new 2012 icon that displays a famous quote from the company’s Think Different commercial. The same quote now appears on several of Apple’s Mac OS X icons.
When Apple began roping in celebrities to promote Siri in its latest iPhone 4S adds, Samuel L. Jackson was one of the first to star alongside the voice-controlled assistant. In the 30-second clip, entitled “Date Night,” he asks Siri to cancel golf, find organic mushrooms, convert volume units, and set a reminder.
Siri does as Jackson asks so quickly that he hardly has chance to finish his sentence. But how would she cope with his requests away from the cameras? The answer is: not very well at all.
Apple’s infamous 1984 advertising campaign for the original Macintosh needs little introduction from myself. The one-minute clip, which was inspired by George Orwell’s Nineteen Eighty-Four novel and depicts IBM users as mindless followers, was a huge success. So much so that the marketing guru behind it, Regis McKenna, believes it was more successful than the Macintosh itself.
Whether Samsung’s blatant Apple bashing adverts are actually convincing customers to buy its products is unclear, but they are at least inspiring other companies to mock Apple’s gadgets in their own ads.
Amazion is the latest, with a new Kindle ad that takes aim at the iPad for its poor reading conditions in direct sunlight, and its heavy price tag.
We told you about the recent release of Alfred 1.0, the popular app launcher tool for the Mac. The developers from Running with Crayons have created a robust, sleek, Apple-like tool for controlling nearly every facet of your Mac.
Most Alfred users understand how to open apps and files, but there are many things Alfred can do that may surprise you. The recent versions of Alfred support third-party extensions, and that opens up the door to all kinds of possibilities.
Best Buy has launched a new ad that hopes to lure Apple fans into its stores this Christmas. In addition to Macs, iPads, iPhones, and iPods, the humorous “Everything Apple at Best Buy” ad also includes an appearance from old St. Nick himself.