A great TV commercial will often be remembered for a lot longer than the product it’s trying to sell, so it’s no wonder companies spend hundreds of millions every year in pursuit of that one ad that will be a huge success. Some of the best ads we’ve seen this year come from the likes of Budweiser, P&G, Save The Children, and of course, Apple — and you’ll find them in the roundup below.
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You’ve most probably seen Apple’s tear-jerking “Misunderstood” Christmas commercial: an ad about a seemingly isolated teenager who spends the holidays with their face buried in their iPhone — only to reveal at the end that they’ve been using the device’s camera to create a touching tribute to family togetherness.
Well, it seems that someone from Universal Studios Orlando’s ad agency David&Goliath also watched it (or else this whole thing is an amazing coincidence) because the theme park’s new ad — embedded above — bears an uncanny resemblance to Apple’s much-lauded commercial.
It’s sometimes easy to forget just what a paradigm shift the tablet computer — and specifically the iPad — represents. Well, Phil Schiller just reminded us by tweeting a link to Apple’s latest “Life on iPad” campaign.
Samsung has produced a new Galaxy S4 commercial for Iceland, and it’s possibly one of its weirdest smartphone adverts yet. It features some really strange dancing from a bunch of unconvincing ninjas, and a less than subtle dig at Apple using real apples.
Microsoft just loves to poke fun at the iPad, doesn’t it?
It has already aired a number of commercials for the Asus VivoTab that mock its size, weight, lack of Office support, its inability to run two apps simultaneously, and most of all its price. And now the software giant is doing the same on behalf of Dell.
Google’s YouTube apps for Android and iOS have helped the company triple advertising sales on mobile in the past six months, the company has said. Mobile ads now contribute an estimated $350 million to YouTube’s revenue, with around a quarter of the site’s 1 billion users accessing videos on smartphones and tablets.
It looks like Microsoft has been taking a sneaky peek at Samsung’s guide to marketing. Rather than touting new features or specifications in its latest Windows Phone commercial, the company has taken to bashing the competition instead.
The minute-long clip sees Apple face off against Samsung during a massive wedding brawl as the two companies trade insults over smartphones.
Only T-Mobile lets your iPhone 5 be as great as an iPhone 5. That’s according to the carrier’s new commercial, which has begun airing today to celebrate the launch of the iPhone on T-Mobile. It’s taken almost six years, but Apple’s popular smartphone is finally available on America’s fourth largest carrier. Watch the new ad below.
Apple has posted two new iPad ads to its official YouTube channel that highlight the device’s expansive app catalog. Called “Alive” and “Together,” the videos use the iPad and the iPad mini to showcase some of the 300,000 apps available through the App Store, including iBooks, GarageBand, iPhoto, FaceTime, TED, and more.
No, that headline isn’t wrong — Samsung has actually made a Galaxy commercial for the Super Bowl that doesn’t such. It features Knocked Up stars Seth Rogen and Paul Rudd, who play two writers pitching ideas for Samsung’s next commercial to Breaking Bad’s Bob Odenkirk.
It doesn’t mock other companies or rival devices, and it’s actually pretty hilarious. Check it out below.