The new MacBook Pro finally lands in stores this week, and an awesome new Apple ad celebrates the arrival.
In the new spot, called “Bulbs,” Apple links the invention of fire, the wheel, plow and more to the creation of the Touch Bar, the thin OLED strip that completely changes how you interact with your Mac.
Apple desperately wants the iPad to replace your computer, but it can’t carry out everyday computer tasks as well as some other tablets can. Microsoft highlights that by mocking the iPad Pro’s computer dream in its new Surface Pro 4 ad.
Mother’s Day is less than a week away and to celebrate, Apple has published a new video ad that spotlights mothers across the globe.
The new ad was shot entirely on iPhone, only instead of hiring a high-profile filmmaker to shoot the touching commercial, Apple compiled a collection of photos and short videos of moms shot by amateur photographers and iPhone users.
The war between mobile carriers in the U.S. continues to heat up and with the latest battle, it’s personal. Sprint came out with a new ad that directly targets Verizon’s from just a few weeks ago. Using big, colorful balls to symbolize network quality and performance, Sprint claims Verizon’s ad is rubbish and outdated while the yellow network is the true champion.
Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic.
Apple still creates great commercials we can’t help but talk about, but many fans would say those ads aren’t as good as they once were. Has Apple lost its marketing magic, or is it just too difficult to create truly iconic ads in the digital age?
Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over these questions and more!
A great TV commercial will often be remembered for a lot longer than the product it’s trying to sell, so it’s no wonder companies spend hundreds of millions every year in pursuit of that one ad that will be a huge success. Some of the best ads we’ve seen this year come from the likes of Budweiser, P&G, Save The Children, and of course, Apple — and you’ll find them in the roundup below.
You’ve most probably seen Apple’s tear-jerking “Misunderstood” Christmas commercial: an ad about a seemingly isolated teenager who spends the holidays with their face buried in their iPhone — only to reveal at the end that they’ve been using the device’s camera to create a touching tribute to family togetherness.
Well, it seems that someone from Universal Studios Orlando’s ad agency David&Goliath also watched it (or else this whole thing is an amazing coincidence) because the theme park’s new ad — embedded above — bears an uncanny resemblance to Apple’s much-lauded commercial.
It’s sometimes easy to forget just what a paradigm shift the tablet computer — and specifically the iPad — represents. Well, Phil Schiller just reminded us by tweeting a link to Apple’s latest “Life on iPad” campaign.
Samsung has produced a new Galaxy S4 commercial for Iceland, and it’s possibly one of its weirdest smartphone adverts yet. It features some really strange dancing from a bunch of unconvincing ninjas, and a less than subtle dig at Apple using real apples.
Microsoft just loves to poke fun at the iPad, doesn’t it?
It has already aired a number of commercials for the Asus VivoTab that mock its size, weight, lack of Office support, its inability to run two apps simultaneously, and most of all its price. And now the software giant is doing the same on behalf of Dell.