Apple’s touching Mother’s Day ad was shot on iPhone

Apple's new ad is all about moms.
Apple's new ad is all about moms.
Photo: Truman P/Youtube

Mother’s Day is less than a week away and to celebrate, Apple has published a new video ad that spotlights mothers across the globe.

The new ad was shot entirely on iPhone, only instead of hiring a high-profile filmmaker to shoot the touching commercial, Apple compiled a collection of photos and short videos of moms shot by amateur photographers and iPhone users.

Watch it below:

Sprint ad hits Verizon right in the balls


Sprint isn't satisfied with Verizon's ballsy claims.
Photo: Sprint

The war between mobile carriers in the U.S. continues to heat up and with the latest battle, it’s personal. Sprint came out with a new ad that directly targets Verizon’s from just a few weeks ago. Using big, colorful balls to symbolize network quality and performance, Sprint claims Verizon’s ad is rubbish and outdated while the yellow network is the true champion.

What happened to Apple’s marketing magic?


When will we see another "1984?"
Photo: Ste Smith/Cult of Mac

Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic.

Friday-Night-Fights-bug-2Apple still creates great commercials we can’t help but talk about, but many fans would say those ads aren’t as good as they once were. Has Apple lost its marketing magic, or is it just too difficult to create truly iconic ads in the digital age?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over these questions and more!

Rewind: The best TV ads of 2014


We'll all remember Monty. GIF: Cult of Mac
We'll all remember Monty. GIF: Cult of Mac

A great TV commercial will often be remembered for a lot longer than the product it’s trying to sell, so it’s no wonder companies spend hundreds of millions every year in pursuit of that one ad that will be a huge success. Some of the best ads we’ve seen this year come from the likes of Budweiser, P&G, Save The Children, and of course, Apple — and you’ll find them in the roundup below.