Apple Testing Budget iPhone For Later This Year In Colors Like Blue, Pink, Green And Orange [Rumor]



Apple is rumored to be working on a budget iPhone targeted at emerging markets. The device will allegedly be made of plastic and look like an iPod touch in the back and an iPhone 5 in the front. Other reports have claimed that Apple is working on multiple color variations beyond the traditional black and white.

Today a new report from Japanese publication Macotakara claims that Apple is currently testing such a device in the supply chain for production later this year. 

How Apple Will (And Won’t) Colorize The iPhone 5S


Nice try, but no, the iPhone 5S isn't going to look like this.

When it comes to iOS devices, Apple’s long adhered to a (slightly modified) adage of Henry Ford: “You can have it any color, as long as it’s white or black.”

With the 2012 iPod touch refresh, though, Apple showed for the first time they were willing to start making iOS devices in different colors. From there, it was only a matter of time that the inevitable rumors started circling that the iPhone 5S would come in a swatch of different colors.

This concept by Alexander Kormishin imagines what an iPhone 5S in color would look like, but we think he’s got it all wrong. Here’s why.

The Inside Story Of How Apple Bought Music Startup Lala, And Then Bought It Again



Lala was the pioneer in online music streaming before services like Spotify and Pandora really took off. If you Googled a song pre-2009, a Lala link was the first result. Founded in 2005, Lala underwent some business model changes until it became a full-fledged music streaming site. A partnership with Google’s Music Beta and good connections with the record industry allowed Lala to grow and gain attention from bigger tech companies.

It made sense for Apple to buy Lala in December of 2009. was shut down in May of 2010, and Apple has since introduced products like iTunes Match. When Lala was bought, we all knew that Apple had paid around $80 million for the small startup. Now the inside story of how the deal was reached over dinner at Steve Jobs’s house has surfaced.

Apple Isn’t Buying Failed Social Network Color, They’re Just Hiring The Guys Who Made It



A flurry of rumors have surrounded the failed video app start-up Color over the past 24 hours. First a rumors hit that Color was going to completely shutdown after failing to gain widespread use after a year. A few hours later a second rumor claimed that Color wasn’t shutting down, they were just being bought by Apple.

It appears that both rumors were completely wrong and sort of right at the same time. Color – as a company – isn’t being purchased by Apple for an eight figure sum, but Apple is buying Color’s team of 20 engineers for a modest figure of $2 million to $5 million.

Apple Has Reportedly Purchased Video Sharing Startup Color Labs [Updated]


Once a photo sharing service, now a video broadcasting cool
Once a photo sharing service, now a video broadcasting cool

You know how some ideas sound really good conceptually but end up not panning out in reality? Color was such an idea. The iPhone app received a ton of hype originally with its $41 million in venture capital funding. The premise was to create a location-based, crowd-sourced photo stream from people’s smartphone cameras that was shared publicly for everyone to see. After that idea failed, Color tried to reinvent itself into a photo sharing service by partnering with Facebook. Now the app is positioned as an internet broadcasting tool.

With recent rumors that Color Labs was considering closing its doors, a surprising report today claims that Apple is in the process of acquiring the startup.