Cole Rise has nearly one million followers on Instagram and the hottest new photography app in the App Store. He also made seven of Instagram’s built-in filters, which explains where the name for the “Rise” filter originates.
His app, Litely, is less than a month old with over 3 million downloads. Considering he was one of the first 100 people on Instagram, he really gets mobile photography and where it’s headed. During our conversation, Rise goes behind the scenes of Litely’s development, shares his influence on Instagram during its early days, and gives some great advice on how to take better pictures.