Just a few short weeks ago, Michael Dell announced that his company should no longer be considered a consumer PC and device maker. Dell should now be considered an IT vendor with a focus on enterprise data center products, went the message. The company was going to get out of the device and peripheral business.
What a difference a few weeks can make when it comes to a company’s message. While the tech world focused on today’s launch of Apple’s new iPad, Dell’s chief commercial officer Steve Felice was talking up the company’s ability to challenge the iPad in business environments. Or put more accurately, the ability that Dell will have to challenge the iPad when Windows 8 ships later this year.