Recycling is great. Reusing is even better, which is why Coca-Cola’s new packaging that can double as a VR viewer for iPhone one of the coolest and greenest innovations we’ve seen so far this year.
The new packaging prototype transforms a traditional 12-pack box made from recycled cardboard into a Google Cardboard-esque VR viewer. Coca-Cola doesn’t have immediate plans to release the new packaging, but it probably wouldn’t take much convincing if the right promotional partner came along.
Three different versions of the VR packaging have already been conceived. Watch demos of all three below: