Despite increasing competition from the likes of Samsung and Google, Apple continues to be the world’s most valuable brand, according to the latest annual BrandZ report from Millward Brown.
The Cupertino company was one of three technology firms in the top five, with Google and IBM placed in second and third respectively.
Apple has climbed up to the second spot in Interbrand’s “Best Global Brands” survey of 2012, with an estimated brand value of $76.5 billion. The Cupertino company is second only to Coca-Cola, worth an estimated $77.8 billion, and it leaves IBM, Google, and Microsoft trailing behind.
Sick, enraged or just plain glum about the fact that your new iPhone 5 won’t work with your multiple and expensive speaker docks? Then you should probably lose that sense of entitlement.
Or you could move to Brazil (where an iPhone costs the same as a small private plane, more or less) and start buying paper magazines. Because a recent Coca Cola ad turns a copy of Capricho magazine into a passive cylindrical speaker dock.
Apple’s ability to turn over its inventory incredibly quickly is seen as one of the Cupertino company’s greatest strengths. But just how quickly does it sell its products? According to Gartner’s Supply Chain Top 25 league table, Apple clears its entire inventory every 4.9 days. That’s faster than Amazon, Coca-Cola, Dell, and Samsung. In fact, the only company that turns over its inventory quicker is McDonald’s.
A Steve Jobs tribute image that rapidly went viral shortly after Jobs passed away last October has earned one 20-year-old student a job with Coca-Cola. Jonathan Mak, who lives in Hong Kong, was recruited by the beverage giant to design posters for its latest advertising campaign.
In 1971, Coca-Cola unleashed one of history’s most iconic commercials on the world. “I’d Like To Buy the World a Coke” showed people of various ethnicities and social classes standing on a hilltop, singing about how much they’d like to buy everyone in the world a soft drink originally based on coca leaf extract. The commercial was a huge success during its time, but watching it today becomes slightly unbearable with all of its cheesy happiness.
No one sings on hilltops anymore, so with a little help from Google, Coca-Cola has reimagined their iconic advertisement to be more fitting in the digital world. The end result is pretty crazy: rather than singing about buying the world a Coke, users of the Coca-Cola iOS app can actually purchase a Coca-Cola for people across the world.
Here’s the video showcasing the app:
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