Android Pay, the newest kid on the block in mobile phone payments, has found a way to get people using their smartphones to pay for goods and services: loyalty reward systems.
Like similar retail, grocery and airline programs, Android Pay will soon include points for specific purchases to encourage us all to use our smartphones more and more to pay for the stuff we already buy.
Coke is the first program up, according to Google exec Sridhar Ramaswamy, with points to earn each time you use Android Pay to buy a Coke through any one of some 20,000 NFC-enabled Coca-Cola vending machines. You’ll get points that will let you get free Coke, Coca-Cola gets to know where and when people are buying its products and Google gets people to use Android Pay. It’s win-win-win.