This is the C.VOX, a coat with a built-in sound system so you can listen to stuff anywhere you go, while you’re going there. It’s kind of cool and kind of weird. I’ve been wearing it for the last wintry week or so here in the UK, and here’s what it’s like to own one.
The wristwatch has fallen out of fashion. Sure, a few geezers still wear watches out of habit. Hipsters wear them ironically. Geeks wear them defiantly. And the fashionable wear them decoratively.
But these people are the minority. Bare wrists are the norm now.
People think the wristwatch is dead because our phones tell time, so they’re redundant. But that’s not why.
The reason most reject wristwatches is the same reason most rejected tablets until Apple shipped the iPad in 2010: The available selection is too bloated, clunky, expensive and poorly suited to how people really live and work.
In other words, the right kind of watch would get everyone wearing them again.
Apple mainstreamed tablets by re-imagining what a tablet is, by making it touch and with app and at low cost with a compelling user interface.
Will they do the same for the wristwatch? I think they will.
Your iPhone is more than a phone, it’s part of your life. It knows what you’re doing now (putting out fires with your boss? planning for drinks?), where you’re going for lunch and where you wish you were.
Even if you’re an open book — frequent Foursquare check-ins, Instagramming dinner, Spotifying all over the place — you probably wouldn’t broadcast every single thing you do with your iPhone, right?
If you’ve ever thought it would be a whole lot of fun to visit Apple’s Cupertino campus, let us assure you that there’s really not all the much you can do there. Sure, you can walk around Infinite Loop like a creepy stalker hoping to spot Jony Ive or Tim Cook, but you probably won’t. The one thing you can do, though, is visit The Company Store on campus and buy a t-shirt or other souvenirs.
Apple makes great phones and computers, but their apparel line leaves a bit to be desired. Here are all the shirts that you can buy from The Company Store when you visit Apple’s campus.