Cyril Pavillard has a resume that reads like most tech entrepreneurs. Start a company, enjoy success, sell for profit, repeat.
So what is he doing in the Apple T-shirt business? One, he wants to appeal to Apple fans all over the world with his line of A-Shirts bearing designs that pay homage to great Cupertino products and geniuses. Pavillard, himself, is completely gaga over Apple.
The second reason is more altruistic.