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Apple Makes More Changes To iAd As It Hopes To Attract More Customers [Report]

Apple Makes More Changes To iAd As It Hopes To Attract More Customers [Report]

Just under 18 months after its launch, Apple is set to make more changes to its iAd mobile advertising service in a bid to attract more customers. The Cupertino company is hoping to claw back some of the ground it’s quickly losing to Google’s AdMob service by reducing the initial buy-in to iAd, and changing the way in which advertisers pay.

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