Okay, we’re stretching it a bit with the headline, but we couldn’t resist: Apple has just sent a shut down notice to an online retailer called iPopMyBaby that sells nothing but onesies and diapers featuring Apple’s products: namely, the iPod clickwheel and iPhone homescreen.
A decade ago Apple introduced the iPod, and with it a new method for controlling music playback: a scroll wheel with buttons around the perimeter. The interface was novel for a portable music player, which usually used more traditional buttons in a linear or grid layout.
The scroll wheel was the brainchild of Phil Schiller, Apple’s Director of Marketing. He realized that users would have to navigate large lists of songs, and that a wheel offered an intuitive, dynamic solution.