The new MacBook is one of the most impressive pieces of technology Apple has unleashed in five years. It boasts a Retina display, USB-C, butterfly-hinged keyboard, Force Touch trackpad and terraced batteries. All crammed inside a body that’s smaller than the MacBook Air, made possible by a new fanless processor.
Despite being an unapologetically gorgeous piece of hardware, the new MacBook’s biggest weapon — the fanless processor — is also its greatest weakness.
Apple has placed the new MacBook in a category most people shouldn’t even consider buying, and that’s OK. The new MacBook isn’t for you and me, it’s for the future.
Apple and Google are very interested in taking over the U.S. education market from Microsoft, but when it comes to capturing marketshare, the Chromebook is teaching Apple an important lesson: Price matters.
For the first time ever, Google has passed Apple in the U.S. education market, according to IDC data obtained by The Financial Times, which shows Google’s Chromebook laptops are more popular now in the K-12 classrooms than the iPad.
The Los Angeles Unified School District decided to blow its entire $1 billion tech budget on an iPad for every student last year, but after security hacks and supply issues got the program off to a rocky start, the district has decided to adjust course and let on a few challengers.
Officials at the U.S.’s second-largest school district have decided to allow a group of high schools to choose between six devices instead of the iPad, effectively putting distribution of Apple’s tablet on hold district-wide.
There’s good news and bad news for Apple. The good news is that the Cupertino-based company sells more tablets in America than anyone. The bad news is that Apple is selling less iPads proportionate to the total share of tablet sales than a year ago… and Mac sales are also going down.