By now we know that iOS users update their software pretty quickly. One month after Apple released iOS 6.0, the software accounted for 60% of all iOS web traffic. Now that Apple has released iOS 6.1, the latest release alone accounts for over half of all web traffic.
Chitika has been tracking iOS web traffic using ad impressions from millions of iOS devices, and the last few weeks reveal how aggressively Apple users continue to update their software.
Thanks to affordable offerings like the Amazon Kindle Fire HD and the Google Nexus 7, Android tablets continue to increase their market share and claw away at the iPad’s lead. However, Apple’s tablet remains king of the web, accounting for a whopping 87% of tablet web traffic in North America.
It seems Apple’s problematic new Maps app was discouraging a lot of people from upgrading to iOS 6, the Cupertino company’s latest software. But now that Google Maps is official available as a native iOS app, there’s nothing to stop users from finally performing the upgrade. In fact, its arrival boosted iOS 6 adoption by 29%.
Have you been waiting for Google Maps to come back to the App Store before you update to iOS 6? Given the incredibly harsh media attention that Apple Maps has received since iOS 6 went live back in September, you’d think that there would be a significant number of users holding out for Google Maps to make its triumphant return.
iOS 6 is spreading like wildfire across Apple’s iDevices. Within two days of its release a quarter of all iOS devices had adopted Apple’s newest mobile operating system, and its use continues to grow. Chitika Insights has released their new data on iOS 6 adoption rates and they’ve found that 60% of iPhone users have already installed iOS 6, but only 39% of iPod touch users are on the new iOS.
Back in June at the I/O developer conference, Google announced they are bringing their Chrome web browser to the iOS platform. Many Apple fans prefer Chrome over Safari on desktop machines, so the unveil was met with a lot of excitement from iOS users. However, it looks like Chrome has a long road ahead if it hopes to become a prominent power on the iOS web scene.
A new study by Chitika shows that after Google Chrome for iOS has been at the top of the App Store charts for weeks, it has earned a 1.5% marketshare of all web browsers on iOS. Safari dominates with an 85.6% marketshare, while other third-party browsers take up the other 13%. Chrome’s overall 1.5% browser share translates to a 10.3% share of the total iOS third-party browser market.
Just how popular is OS X Lion 10.7, compared to its predecessors? “Lion’s adoption has been less than stellar,” says one online ad firm. Yet the figures don’t seem to jive with other Internet surveys, as well as Apple’s. Who’s right? As often is the case, it depends on who you ask.