With Apple set to unveil the eagerly-anticipated iPhone 6 later today, that can only mean one thing: that the public launch of iOS 8 isn’t far away. And chances are that OS X Yosemite’s not too far behind it, either.
As both of Apple’s operating systems are set for a refresh, Chitika Insights has run the numbers to examine iOS and OS X version distributions at this exciting juncture for Apple: sampling tens of millions of U.S. and Canadian online ad impressions running through the Chitika Ad Network.
The numbers, catalogued between August 25 and 31, show that a massive 90 percent of North American iOS Web traffic comes from devices running iOS 7, largely thanks to Apple’s update strategy of directly prompting eligible users to upgrade.
With a great quarter behind Apple and massive refreshes of both iOS and OS X in the near future (along with a little something called the iPhone 6) Tim Cook is unlikely to have a lack of things to crow about during today’s earnings call.
If he is, however, maybe he can bring up the fact that — despite increased competition — the iPad is still driving a massive majority of tablet web usage, as measured through ad impressions.
The data was collected by research firm Chitika Insights, who sampled tens of millions of U.S. and Canadian ad impressions between July 1 and 7 this year. They found that the iPad accounts for 78.0% of all tablet ad impressions — up from the 77.2% the iPad represented back in April, and one of the largest quarter-over-quarter increases for any tablet brand.
iPhones represented 48.9 percent of the UK’s smartphone-based web traffic in Q2, according to a new study by Chitika.
While Samsung came in at the expected second place, its percentage (22.8 percent) was much closer to BlackBerry’s (16.8 percent) than it was to Apple’s. The rest of the numbers were made up of HTC, Nokia, Sony, Google and Motorola handsets.
This is likely to be disappointing for the South Korea-based Samsung, which has recently been investing heavily in marketing its smartphones in the UK — including a “rebranding” of London’s Heathrow airport’s Terminal 5 in order to promote its latest Galaxy S model.
Many of the stats we have about iOS marketshare and demographics come from third-party companies, most of whom are tracking ad impressions within their network. As such, their stats have the potential of being inaccurate, and need to be taken with at least a little bit of salt.
Looks like online ad network Chitika can be trusted though. Earlier this week, we reported that Chitika was now tracking 74.1% of all devices as running iOS 7. Now, Apple is backing those numbers up, and it makes Google look pathetic.
In the Apple world, records tend to be exponentially shattered. For example, if it took three hours for WWDC to sell out last year, it’ll probably sell out in three minutes this year. Last year, it took five weeks for OS X Mountain Lion to be installed on more than 10% of all Macs. Guess how long it took this year?
With Apple set to unveil new iPhones today, we’re probably about a week away from a widescale release of iOS 7, which will mean that Apple’s seventh-generation operating system will end up dropping about a year after iOS 6. So 365 days later, how is iOS 6 doing?
Really well. In fact, according to data released by Chitika Insights, really well: it’s installed on 92% of all iOS devices.
After refreshing its iPad lineup in the fall last year, rather than summer, Apple set itself up to go through a June quarter without a new iPad launch for the first time since it was introduced in 2010. Analysts are expecting Apple to announce that year-over-year iPad sales last quarter were down, but one thing that’s still up is iPad usage.
According to the latest stats from the Chitika ad network, iPads now account for 84.3% of all web traffic from tablets in June. That’s just a slight bump up from the 82.4% Apple hit in May, but it’s the iPad’s highest share of tablet web use this year.
By now we know that iOS users update their software pretty quickly. One month after Apple released iOS 6.0, the software accounted for 60% of all iOS web traffic. Now that Apple has released iOS 6.1, the latest release alone accounts for over half of all web traffic.
Chitika has been tracking iOS web traffic using ad impressions from millions of iOS devices, and the last few weeks reveal how aggressively Apple users continue to update their software.