All items tagged with "chitika"

iPad decimates rivals when it comes to Web browsing

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With a great quarter behind Apple and massive refreshes of both iOS and OS X in the near future (along with a little something called the iPhone 6) Tim Cook is unlikely to have a lack of things to crow about during today’s earnings call.

If he is, however, maybe he can bring up the fact that – despite increased competition – the iPad is still driving a massive majority of tablet web usage, as measured through ad impressions.

The data was collected by research firm Chitika Insights, who sampled tens of millions of U.S. and Canadian ad impressions between July 1 and 7 this year. They found that the iPad accounts for 78.0% of all tablet ad impressions — up from the 77.2% the iPad represented back in April, and one of the largest quarter-over-quarter increases for any tablet brand.

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Almost half of UK smartphone web traffic is generated by iPhones alone

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iPhones represented 48.9 percent of the UK’s smartphone-based web traffic in Q2, according to a new study by Chitika.

While Samsung came in at the expected second place, its percentage (22.8 percent) was much closer to BlackBerry’s (16.8 percent) than it was to Apple’s. The rest of the numbers were made up of HTC, Nokia, Sony, Google and Motorola handsets.

This is likely to be disappointing for the South Korea-based Samsung, which has recently been investing heavily in marketing its smartphones in the UK — including a “rebranding” of London’s Heathrow airport’s Terminal 5 in order to promote its latest Galaxy S model.

Yesterday Cult of Mac revealed that Samsung’s new Galaxy S5 smartphone was outsold by both the iPhone 5s and iPhone 5c during the month of May: the first month Galaxy S5 was on sale in the country.

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iPad is crushing all its Android rivals combined in web traffic

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Forget about a close run race — the iPad is absolutely obliterating Android tablets when it comes to web traffic stats.

The data, which comes from Chitika Insights, looks at the distribution of Web usage across leading tablet devices for early April 2014.

Based on a sampling of tens of millions of U.S. and Canadian tablet-based online ad impressions, it leaves no question who’s ruling the tablet roost.

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Apple’s Official iOS 7 Adoption Numbers Make Android Look Absolutely Pathetic

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Many of the stats we have about iOS marketshare and demographics come from third-party companies, most of whom are tracking ad impressions within their network. As such, their stats have the potential of being inaccurate, and need to be taken with at least a little bit of salt.

Looks like online ad network Chitika can be trusted though. Earlier this week, we reported that Chitika was now tracking 74.1% of all devices as running iOS 7. Now, Apple is backing those numbers up, and it makes Google look pathetic.

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11.8% Of All Macs Are Now Running Mavericks

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In the Apple world, records tend to be exponentially shattered. For example, if it took three hours for WWDC to sell out last year, it’ll probably sell out in three minutes this year. Last year, it took five weeks for OS X Mountain Lion to be installed on more than 10% of all Macs. Guess how long it took this year?

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One Year Later, 92% Of iDevice Owners Are Running iOS 6 [Chart]

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With Apple set to unveil new iPhones today, we’re probably about a week away from a widescale release of iOS 7, which will mean that Apple’s seventh-generation operating system will end up dropping about a year after iOS 6. So 365 days later, how is iOS 6 doing?

Really well. In fact, according to data released by Chitika Insights, really well: it’s installed on 92% of all iOS devices.

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iPad Now Accounts For 84.3% Of All Web Traffic From Tablets

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After refreshing its iPad lineup in the fall last year, rather than summer, Apple set itself up to go through a June quarter without a new iPad launch for the first time since it was introduced in 2010. Analysts are expecting Apple to announce that year-over-year iPad sales last quarter were down, but one thing that’s still up is iPad usage.

According to the latest stats from the Chitika ad network, iPads now account for 84.3% of all web traffic from tablets in June. That’s just a slight bump up from the 82.4% Apple hit in May, but it’s the iPad’s highest share of tablet web use this year.

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iPad’s Web Usage Share Hits 5 Month High

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The iPad continues to dominate all other tablets in web usage in North America, according to the latest study from Chitika.

Apple’s iPad claimed 82.4% of North American tablet traffic in May, an overall share jump of 1.4% since January. Chitika breaks down the the current web traffic statistics as follows:

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After Two Weeks, iOS 6.1 Accounts For Over Half Of All iOS Web Traffic [Chart]

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By now we know that iOS users update their software pretty quickly. One month after Apple released iOS 6.0, the software accounted for 60% of all iOS web traffic. Now that Apple has released iOS 6.1, the latest release alone accounts for over half of all web traffic.

Chitika has been tracking iOS web traffic using ad impressions from millions of iOS devices, and the last few weeks reveal how aggressively Apple users continue to update their software.

As you can see from the chart, iOS 6.1 already accounts for 52.4% of web traffic. 6.1 was released on January 28th. Non-iOS 6 devices only account for a measly 12.4% share combined. iOS 6.1.1 was released just two days ago for only the iPhone 4S, which explains its tiny 2.2% piece of the pie.

iPad Is Still King Of The Web With 87% Of Tablet Web Traffic [Report]

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Thanks to affordable offerings like the Amazon Kindle Fire HD and the Google Nexus 7, Android tablets continue to increase their market share and claw away at the iPad’s lead. However, Apple’s tablet remains king of the web, accounting for a whopping 87% of tablet web traffic in North America.

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