chitika

The states with the most iPhone users will surprise you

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Ericsson wants to stop Apple selling iPhones in the United States. Photo: Jim Merithew/Cult of Mac
How many iPhone users are in your state? Photo: Jim Merithew

Do you think your state has a lot of iPhone users? You might be surprised to learn that you’re right – if you live in Alaska, Montana, or Vermont.

This surprising result comes from a survey conducted by mobile advertising firm Chitika, who wanted to quantify the level of iPhone usage on a state-by-state basis.

While the data doesn’t show much correlation with geographic or raw population figures, the survey did figure out that the three states had the highest percentage of iPhone users, with 65, 60 and 59 percent respectively.

90 percent of users are running iOS 7 ahead of iPhone 6 launch

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Picture: Chitika

With Apple set to unveil the eagerly-anticipated iPhone 6 later today, that can only mean one thing: that the public launch of iOS 8 isn’t far away. And chances are that OS X Yosemite’s not too far behind it, either.

As both of Apple’s operating systems are set for a refresh, Chitika Insights has run the numbers to examine iOS and OS X version distributions at this exciting juncture for Apple: sampling tens of millions of U.S. and Canadian online ad impressions running through the Chitika Ad Network.

The numbers, catalogued between August 25 and 31, show that a massive 90 percent of North American iOS Web traffic comes from devices running iOS 7, largely thanks to Apple’s update strategy of directly prompting eligible users to upgrade.

iPad decimates rivals when it comes to Web browsing

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iPad Air
The 2013 iPad Air was an obvious design influence on the iPhone 6.
Photo: Apple

With a great quarter behind Apple and massive refreshes of both iOS and OS X in the near future (along with a little something called the iPhone 6) Tim Cook is unlikely to have a lack of things to crow about during today’s earnings call.

If he is, however, maybe he can bring up the fact that — despite increased competition — the iPad is still driving a massive majority of tablet web usage, as measured through ad impressions.

The data was collected by research firm Chitika Insights, who sampled tens of millions of U.S. and Canadian ad impressions between July 1 and 7 this year. They found that the iPad accounts for 78.0% of all tablet ad impressions — up from the 77.2% the iPad represented back in April, and one of the largest quarter-over-quarter increases for any tablet brand.

Almost half of UK smartphone web traffic is generated by iPhones alone

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iPhones represented 48.9 percent of the UK’s smartphone-based web traffic in Q2, according to a new study by Chitika.

While Samsung came in at the expected second place, its percentage (22.8 percent) was much closer to BlackBerry’s (16.8 percent) than it was to Apple’s. The rest of the numbers were made up of HTC, Nokia, Sony, Google and Motorola handsets.

This is likely to be disappointing for the South Korea-based Samsung, which has recently been investing heavily in marketing its smartphones in the UK — including a “rebranding” of London’s Heathrow airport’s Terminal 5 in order to promote its latest Galaxy S model.

Yesterday Cult of Mac revealed that Samsung’s new Galaxy S5 smartphone was outsold by both the iPhone 5s and iPhone 5c during the month of May: the first month Galaxy S5 was on sale in the country.

iPad is crushing all its Android rivals combined in web traffic

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Forget about a close run race — the iPad is absolutely obliterating Android tablets when it comes to web traffic stats.

The data, which comes from Chitika Insights, looks at the distribution of Web usage across leading tablet devices for early April 2014.

Based on a sampling of tens of millions of U.S. and Canadian tablet-based online ad impressions, it leaves no question who’s ruling the tablet roost.

Apple’s Official iOS 7 Adoption Numbers Make Android Look Absolutely Pathetic

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Many of the stats we have about iOS marketshare and demographics come from third-party companies, most of whom are tracking ad impressions within their network. As such, their stats have the potential of being inaccurate, and need to be taken with at least a little bit of salt.

Looks like online ad network Chitika can be trusted though. Earlier this week, we reported that Chitika was now tracking 74.1% of all devices as running iOS 7. Now, Apple is backing those numbers up, and it makes Google look pathetic.

11.8% Of All Macs Are Now Running Mavericks

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In the Apple world, records tend to be exponentially shattered. For example, if it took three hours for WWDC to sell out last year, it’ll probably sell out in three minutes this year. Last year, it took five weeks for OS X Mountain Lion to be installed on more than 10% of all Macs. Guess how long it took this year?

One Year Later, 92% Of iDevice Owners Are Running iOS 6 [Chart]

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With Apple set to unveil new iPhones today, we’re probably about a week away from a widescale release of iOS 7, which will mean that Apple’s seventh-generation operating system will end up dropping about a year after iOS 6. So 365 days later, how is iOS 6 doing?

Really well. In fact, according to data released by Chitika Insights, really well: it’s installed on 92% of all iOS devices.

iPad Now Accounts For 84.3% Of All Web Traffic From Tablets

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After refreshing its iPad lineup in the fall last year, rather than summer, Apple set itself up to go through a June quarter without a new iPad launch for the first time since it was introduced in 2010. Analysts are expecting Apple to announce that year-over-year iPad sales last quarter were down, but one thing that’s still up is iPad usage.

According to the latest stats from the Chitika ad network, iPads now account for 84.3% of all web traffic from tablets in June. That’s just a slight bump up from the 82.4% Apple hit in May, but it’s the iPad’s highest share of tablet web use this year.

iPad’s Web Usage Share Hits 5 Month High

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The iPad continues to dominate all other tablets in web usage in North America, according to the latest study from Chitika.

Apple’s iPad claimed 82.4% of North American tablet traffic in May, an overall share jump of 1.4% since January. Chitika breaks down the the current web traffic statistics as follows:

After Two Weeks, iOS 6.1 Accounts For Over Half Of All iOS Web Traffic [Chart]

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North AmericaniPhone iOS Version Distribution

By now we know that iOS users update their software pretty quickly. One month after Apple released iOS 6.0, the software accounted for 60% of all iOS web traffic. Now that Apple has released iOS 6.1, the latest release alone accounts for over half of all web traffic.

Chitika has been tracking iOS web traffic using ad impressions from millions of iOS devices, and the last few weeks reveal how aggressively Apple users continue to update their software.

As you can see from the chart, iOS 6.1 already accounts for 52.4% of web traffic. 6.1 was released on January 28th. Non-iOS 6 devices only account for a measly 12.4% share combined. iOS 6.1.1 was released just two days ago for only the iPhone 4S, which explains its tiny 2.2% piece of the pie.

Source: Chitika Insights

Google Maps Boosts iOS 6 Adoption By 29% [Report]

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It seems Apple’s problematic new Maps app was discouraging a lot of people from upgrading to iOS 6, the Cupertino company’s latest software. But now that Google Maps is official available as a native iOS app, there’s nothing to stop users from finally performing the upgrade. In fact, its arrival boosted iOS 6 adoption by 29%.

Google Maps For iPhone Release Didn’t Really Affect iOS 6 Adoption At All [Report]

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Google Maps Apple Maps icons

Have you been waiting for Google Maps to come back to the App Store before you update to iOS 6? Given the incredibly harsh media attention that Apple Maps has received since iOS 6 went live back in September, you’d think that there would be a significant number of users holding out for Google Maps to make its triumphant return.

Since the release of Google Maps a few days ago, there hasn’t been a noticeable spike in iOS 6’s adoption rate. In fact, it’s had no real impact on users updating to iOS 6 at all. Was the ‘Mapplegate‘ fiasco really that exaggerated?

60% Of iPhones Have Installed iOS 6, But Only 39% Of iPod Touches Have Adopted It

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iOS 6 is spreading like wildfire across Apple’s iDevices. Within two days of its release a quarter of all iOS devices had adopted Apple’s newest mobile operating system, and its use continues to grow. Chitika Insights has released their new data on iOS 6 adoption rates and they’ve found that 60% of iPhone users have already installed iOS 6, but only 39% of iPod touch users are on the new iOS.

Google Chrome For iOS Only Owns 10.3% Of Third-Party Browser Market

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Back in June at the I/O developer conference, Google announced  they are bringing their Chrome web browser to the iOS platform. Many Apple fans prefer Chrome over Safari on desktop machines, so the unveil was met with a lot of excitement from iOS users. However, it looks like Chrome has a long  road ahead if it hopes to become a prominent power on the iOS web scene.

A new study by Chitika shows that after Google Chrome for iOS has been at the top of the App Store charts for weeks, it has earned a 1.5% marketshare of  all web browsers on iOS. Safari dominates with an 85.6% marketshare, while other third-party browsers take up the other 13%. Chrome’s overall 1.5% browser share translates to a 10.3% share of the total iOS third-party browser market.