By now we know that iOS users update their software pretty quickly. One month after Apple released iOS 6.0, the software accounted for 60% of all iOS web traffic. Now that Apple has released iOS 6.1, the latest release alone accounts for over half of all web traffic.
Chitika has been tracking iOS web traffic using ad impressions from millions of iOS devices, and the last few weeks reveal how aggressively Apple users continue to update their software.
Have you been waiting for Google Maps to come back to the App Store before you update to iOS 6? Given the incredibly harsh media attention that Apple Maps has received since iOS 6 went live back in September, you’d think that there would be a significant number of users holding out for Google Maps to make its triumphant return.
Android technically sells more smartphones than Apple, but iOS devices continue to dominate mobile web traffic. Chitika Insights has been tracking web traffic on the top mobile platforms, and iOS commands 67% of usage and Android only 33%.
Since May, iOS has seen 2% traffic growth while Android has seen a 2% decrease. Both parties have put out a volley of new devices in recent months, yet the percentages have largely stayed the same for both. More people may be buying Android devices, but iOS device owners appear to be more active online.
The new iPad is already making its mark on internet traffic.
In its first three days of availability, Apple’s new iPad sold an incredible 3 million devices, so it’s no surprise to us that it already accounts for 6.6% of all Apple tablets accessing the internet. That’s according to a new report from mobile ad network Chitika Insights, which monitored internet usage over a 24-hour period.