Burned by Apple, Intel tries to hide its unprofitable mobile chip division

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Apple's put the heat on Intel, and the chipmaker is doing some reorg to make things right. Photo: Intel
Apple's put the heat on Intel, and the chipmaker is doing some reorg to make things right. Photo: Intel

Intel is losing against ARM when it comes to mobile. This is incontrovertible. In smartphones and tablets, Intel’s chips just haven’t been able to compete with the likes of Apple, Samsung, Qualcomm, and Nvidia…. despite the billions of dollars Intel has spent trying to heavily subsidize things like Atom-powered Android phones.

Not so surprisingly, Intel’s mobile and tablet business isn’t profitable. But Intel’s about to do a little bit of creative accounting to make it’s mobile and tablet divisions profitable: merge them into the PC division.

Apple Primed to Devour Key Japanese Chipmaker

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Apple is considering a buyout of a division of Renesas Electronics that specializes in display chips for smartphones. The buyout would give Apple engineering expertise to help improve the iPhone’s display “sharpness and battery life,” according to Japanese business site Nikkei.

Apple already orders all of its liquid crystal display chips from Renesas, and the Japanese company is responsible for powering about a third of the world’s small to midsize LCDs. Instead of using the chip division of Renesas like an outside contractor, Apple wants to bring it in-house.

Apple’s A8 Processors Will Be Built On Revolutionary 14nm Process [Rumor]

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Although reports have surfaced that Apple may be building a top secret $10 billion chip fab, right now, the vast majority of Apple’s A-series chips are made by Samsung. This is obviously not an ideal situation, as it gives Apple’s arch smartphone rival the advantage of knowing what the iPhone-maker is planning on doing next, at least from a silicon perspective.

It looks like Apple may soon be able to rely less on its nemesis when it comes to building chips, though. A new report says that Taiwan Semiconductor Manufacturing Company (TSMC) will largely take over for Samsung in making iPhone and iPad chips in the future. And they’ll be pretty crazy advanced chips, too, at least if the rumors can be believed.