All items tagged with "China"

Apple’s new Chinese ad will make you cry whatever language you speak

Photo: Apple

Hang on, I’ve just got some dust in my eye! Photo: Apple

One of the most interesting things about Apple’s continued expansion into China is going to be watching how it tweaks its marketing to target a country Tim Cook has claimed will soon be Apple’s biggest market.

Ahead of Chinese New Year on February 19, Apple has debuted a new ad in China, updating it’s warmly-received U.S. ad “The Song” for a new audience. Both ads tell the story of a young woman who uses a combination of their Mac and GarageBand to record a duet featuring their grandmother’s voice from the past.

As with virtually every ad Apple has ever put out, the message is less about technology for its own sake, and more to do with how it can be used to enhance the life of individual users.

You can check out and compare both versions of the ad after the jump:

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Take a sneak peak inside Apple’s gorgeous new Chongqing Store

Photo:

Apple’s latest Chinese Apple Store will open this Saturday. Photo: MacX

As China continues its march to become one of Apple’s most important markets, the country’s press have been given a special advance preview of the company’s forthcoming second Chongqing Apple Store, set to open at 10am local time this Saturday, January 31.

Not dissimilar to the concept behind Apple’s Fifth Avenue flagship store in New York, the new Chongqing Apple Store features a stunning glass structure emblazoned with the Apple logo, leading to an underground shopping area. In doing so, the store recycles the design Apple first created for its Pudong retail store in Shanghai.

Check out some some other beautiful inside images after the jump.

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Why Apple Watch will wrap up luxury market in China

The Apple Watch modeled in Vogue China last October. Photo: Vogue China

The Apple Watch modeled in Vogue China last October. Photo: Vogue China

China’s elite class overwhelmingly prefers Apple products for gift giving, even more so than luxury fashion brands like Gucci and Chanel.

An interesting survey conducted by Hurun asked 376 Mainland Chinese millionaires about their buying habits, and their responses also bode quite favorably for the forthcoming Apple Watch.

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Apple now sells more iPhones in China than the U.S.

Photo: Jim Merithew/Cult of Mac

Land of the rising sales. Photo: Jim Merithew/Cult of Mac

China may have been a bit late to the iPhone 6 party due to a drawn-out regulatory approval period, but it seems the wait was worth it — both for Chinese customers and Tim Cook’s wallet.

Ahead of what should be a blockbuster earnings call for Apple on January 27, UBS analysts are predicting that the holiday season will be the quarter in which China finally sold more iPhones than the U.S.

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Apple shows off stunning mural for its new Chongqing store

Pretty spectacular, huh? Photo: Apple

You might even call it iGrabbing. Photo: Apple

Given that Tim Cook thinks China will soon overtake the U.S. as Apple’s biggest market, it’s no surprise that Apple is taking its expansion into China seriously.

Amidst plans to open 25 new retail stores in the country by 2016, Apple has just released a new video showing a new mural outside its upcoming second Apple store in Chongqing, set to open at 10am local time on January 31.

The mural was created as a collaboration between international photographer and former engineer Navid Baraty (best known for these spectacular vertigo-inducing cityscapes) and artist Yangyang Pan.

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The inside story of Apple’s amazing Hangzhou Store mural

Wang Dongling's poem at the Hengzhou Apple Store. Photo: Apple

Wang Dongling’s poem at the Hangzhou Apple Store. Photo: Apple

Apple’s stunning new store in Hangzhou China is drawing raves, even though no one has seen what it’ll actually look like. The outside of the store has been covered with a giant Apple Store sized mural during construction, only instead of throwing up another boring white box, Apple teamed up with famous calligrapher Wang Dongling to create a beautiful poem on the outside.

To celebrate the upcoming West Lake store, Apple published a video today going behind the scenes with Dongling and his creative process for creating the artwork on the store. Dongling is renowned for his experimentation in merging Western and Chinese forms to push calligraphy in a new direction.

“The lines in calligraphy need to have life in them”, Dangling says in the video. “They need to have an aesthetic feeling. They need to have a kind of magical energy endowed by nature.”

Watch the full behind the scenes clip below:

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China will screen all Apple products for NSA backdoor

Apple is ready to explode in China. Photo: Apple

Apple is ready to explode in China. Photo: Apple

Apple has agreed to accept the Chinese government’s demands to run network safety evaluations on all Apple products before they can be imported into the country.

Tim Cook met with the country’s Internet and Information office last December to discuss Apple’s plans in China, and has since consented to the government’s demands that they be allowed screen products for the fabled NSA backdoor. According to a spokesperson who was also present at the meeting, Cook has assured Chinese officials that Apple will fully cooperate with the governments wishes to have products inspected for security concerns.

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Check out the stunning mural for Apple’s next Chinese retail store

An Apple Store sneak preview unlike any you've ever seen before. Photo: Apple

An Apple Store sneak preview unlike any you’ve ever seen before. Photo: Apple

From gorgeous new architectural concepts, to its most ambitious retail store opening plan in years, Apple certainly isn’t slacking off when it comes to its continued expansion into China: a market that Tim Cook has said will one day be Apple’s largest of anywhere in the world, including the U.S.

Ahead of opening its latest brick-and-mortar retail store at West Lake in Hangzhou this Saturday, Apple has added a new video to its Chinese webpage — showing famous calligrapher Wang Dongling creating an astonishing mural for the store.

It’s a great nod to Chinese tradition, while also managing to be quintessentially Apple in spirit.

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An idiot’s guide to smuggling iPhones into China

Customs officials in China caught this man trying to smuggle 94 iPhones into the country. Photo: Sina News

Customs officials in China caught this man trying to smuggle 94 iPhones into the country. Photo: Sina News

You don’t need a smartphone app to tell you that taping dozens of iPhones to your body might set off alarms.

So it’s hard to know what a Hong Kong man was thinking when he tried to walk through a metal detector at Fultan Port in China with 94 iPhones taped to his chest, stomach and legs.

Actually, customs officials were suspicious before he got to the metal detector. After a check of two plastic shopping bags he was carrying, officers directed him towards and metal detector and noticed his “weird walking posture, joint stiffness (and) muscle tension.”

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Apple will replicate glass tower design for next China retail store

Photo: Apple

Apple’s flagship China Store is getting some competition. Photo: Apple

When Apple comes up with an iconic design for an Apple Store, it often likes to replicate it elsewhere.

Just like the glass cube created for the company’s Fifth Avenue flagship store in New York has also popped up in other Apple Stores around the world, so too is the company reusing the glass cylinder entrance architecture design first created for its Pudong brick-and-mortar store in Shanghai.

The stunning 30-foot glass structure design will make a reappearance for Apple’s forthcoming Chongqing Apple Store, located in the city’s upmarket Guotai Plaza.

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