Hang on, I’ve just got some dust in my eye! Photo: Apple
One of the most interesting things about Apple’s continued expansion into China is going to be watching how it tweaks its marketing to target a country Tim Cook has claimed will soon be Apple’s biggest market.
Ahead of Chinese New Year on February 19, Apple has debuted a new ad in China, updating it’s warmly-received U.S. ad “The Song” for a new audience. Both ads tell the story of a young woman who uses a combination of their Mac and GarageBand to record a duet featuring their grandmother’s voice from the past.
As with virtually every ad Apple has ever put out, the message is less about technology for its own sake, and more to do with how it can be used to enhance the life of individual users.
You can check out and compare both versions of the ad after the jump:
Apple’s latest Chinese Apple Store will open this Saturday. Photo: MacX
As China continues its march to become one of Apple’s most important markets, the country’s press have been given a special advance preview of the company’s forthcoming second Chongqing Apple Store, set to open at 10am local time this Saturday, January 31.
Not dissimilar to the concept behind Apple’s Fifth Avenue flagship store in New York, the new Chongqing Apple Store features a stunning glass structure emblazoned with the Apple logo, leading to an underground shopping area. In doing so, the store recycles the design Apple first created for its Pudong retail store in Shanghai.
Check out some some other beautiful inside images after the jump.
Land of the rising sales. Photo: Jim Merithew/Cult of Mac
China may have been a bit late to the iPhone 6 party due to a drawn-out regulatory approval period, but it seems the wait was worth it — both for Chinese customers and Tim Cook’s wallet.
Ahead of what should be a blockbuster earnings call for Apple on January 27, UBS analysts are predicting that the holiday season will be the quarter in which China finally sold more iPhones than the U.S.
Wang Dongling’s poem at the Hangzhou Apple Store. Photo: Apple
Apple’s stunning new store in Hangzhou China is drawing raves, even though no one has seen what it’ll actually look like. The outside of the store has been covered with a giant Apple Store sized mural during construction, only instead of throwing up another boring white box, Apple teamed up with famous calligrapher Wang Dongling to create a beautiful poem on the outside.
To celebrate the upcoming West Lake store, Apple published a video today going behind the scenes with Dongling and his creative process for creating the artwork on the store. Dongling is renowned for his experimentation in merging Western and Chinese forms to push calligraphy in a new direction.
“The lines in calligraphy need to have life in them”, Dangling says in the video. “They need to have an aesthetic feeling. They need to have a kind of magical energy endowed by nature.”
Apple has agreed to accept the Chinese government’s demands to run network safety evaluations on all Apple products before they can be imported into the country.
Tim Cook met with the country’s Internet and Information office last December to discuss Apple’s plans in China, and has since consented to the government’s demands that they be allowed screen products for the fabled NSA backdoor. According to a spokesperson who was also present at the meeting, Cook has assured Chinese officials that Apple will fully cooperate with the governments wishes to have products inspected for security concerns.
Ahead of opening its latest brick-and-mortar retail store at West Lake in Hangzhou this Saturday, Apple has added a new video to its Chinese webpage — showing famous calligrapher Wang Dongling creating an astonishing mural for the store.
It’s a great nod to Chinese tradition, while also managing to be quintessentially Apple in spirit.
Customs officials in China caught this man trying to smuggle 94 iPhones into the country. Photo: Sina News
You don’t need a smartphone app to tell you that taping dozens of iPhones to your body might set off alarms.
So it’s hard to know what a Hong Kong man was thinking when he tried to walk through a metal detector at Fultan Port in China with 94 iPhones taped to his chest, stomach and legs.
Actually, customs officials were suspicious before he got to the metal detector. After a check of two plastic shopping bags he was carrying, officers directed him towards and metal detector and noticed his “weird walking posture, joint stiffness (and) muscle tension.”
Apple’s flagship China Store is getting some competition. Photo: Apple
When Apple comes up with an iconic design for an Apple Store, it often likes to replicate it elsewhere.
Just like the glass cube created for the company’s Fifth Avenue flagship store in New York has also popped up in other Apple Stores around the world, so too is the company reusing the glass cylinder entrance architecture design first created for its Pudong brick-and-mortar store in Shanghai.
The stunning 30-foot glass structure design will make a reappearance for Apple’s forthcoming Chongqing Apple Store, located in the city’s upmarket Guotai Plaza.