Tim Cook will face off with Chinese officials this month

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Cook could be headed for a shoot-out in China. Not literally, of course.
Photo: The West/Ste Smith

Tim Cook is set for a verbal shootout in China as he meets with high-ranking officials in Beijing later this month to discuss some critical issues Apple faces in the country.

The visit comes at a time when Apple is facing various problems in China, including the loss of its exclusive iPhone trademark, and the Chinese government’s decision to ban the company from operating its iBooks and iTunes Movies stores locally.

Apple will fight China over iPhone trademark dispute

There's more than one 'iPhone' in China.
What, this isn't what you think of when your hear the name iPhone?
Photo: iphone.vc

Apple has confirmed that it will, unsurprisingly, fight against the Beijing Higher People’s Court’s decision to strip the company of its exclusive iPhone trademark — by allowing a Chinese company to sell leather purses, handbags, wallets, and smartphone cases bearing the iPhone name.

Because when you think iPhone you automatically think high-end leather goods, right?

China strips Apple of exclusive iPhone trademark

There's more than one 'iPhone' in China.
There's more than one 'iPhone' in China.
Photo: iphone.vc

Next time you buy an iPhone from China, you better be careful you’re not really getting a luxurious leather purse.

Apple is no longer the exclusive owner of the iPhone trademark in China, after losing a long legal battle against a Chinese company that claimed to have filed for the trademark much earlier.

Tim Cook promises iPhone features you’ve never dreamed of

Life at Apple is great for Tim Cook.
Everything at Apple is great. Promise...
Photo: Jim Merithew/Cult of Mac

Future iPhones are going to be so amazing, you probably haven’t even thought of the features Apple is going to add, Tim Cook claimed in a recent interview.

The Apple CEO appeared Monday on Mad Money in an effort to abate the company’s bleeding stock price following last week’s less-than-stellar earnings call. Cook reassured investors that the rumors of Apple’s demise have been greatly exaggerated once again.

While lackluster iPhone sales last quarter have scared off mega-investors and analysts alike, Cook promised some incredible innovation is in the pipeline. In addition to touting upcoming iPhone features, Cook’s wide-ranging conversation with Mad Money host Jim Cramer touched on everything from the Apple Watch being (inaccurately) dubbed a flop to Apple’s growing interest in India and much more.

Here are the highlights:

Liveblog: Apple’s toughest earnings call in a decade

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How bad is peak iPhone?
Photo: Ste Smith

Apple earnings calls are usually a time for celebration and gloating, but for the first time in over a decade the company is poised to post declining profits.

Tim Cook warned Wall Street that this would likely happen due to declining iPhone sales. Have we really reached “peak iPhone”?

Analysts and reporters will be grilling Cook and Apple CFO Luca Maestri during today’s Q2 2016 earnings call. Investors will be looking for signs that Apple still has room to grow. And Cult of Mac will be right here, liveblogging the entire Apple earnings call — and translating the financial gibberish — when the big event starts at 2 p.m. Pacific.

Get in on the action below: