Apple stuck to its guns when it came to expanding into China: refusing to compromise its brand equity by selling lower cost iPhones to compete with low-end smartphone manufacturers.
That decision seems to be paying off, since a new study in China by app and mobile advertising analytics firm Umeng shwes that Apple’s targeting of affluent users has already seen it capture more than 80% of the Chinese smartphone market, who spend upwards of $500 on their phones.
Apple is taking on “hundreds” of new engineers and supply-chain managers in China and Taiwan in an effort to speed up product development and offer a greater range of devices, The Wall Street Journal reports.
The Cupertino company has reportedly poached staff from HTC and other rival firms to create new teams in Shanghai and Taipei.
Apple just set a record for the most iPhones sold in a quarter, but while the new iPhone 5ses and Cs are flying off shelves, a new scam is booming in China where broken old iPhones are cannibalized for parts to build complete units sold with a full retail price tag.
We’ve seen a few great Flappy Bird machines before, but nothing as incredible as this robot that flawlessly plays Flappy Bird using a web cam, a robotic arm made from an old hard drive, and the tip of a stylus.
It was created by two Chinese developers, Liu Yang and Shi Xuekun, who live in China’s Shaanxi province. According to the duo, it took four days to create the robot, which is probably 3.99 days more than Dong Nguyen originally spent programming the game himself.
According to numbers from analyst firm IDC, Apple is now the fifth-largest cellphone maker in China, with 7% of the overall market share.
Apple jumped an entire 1 percent in the last quarter of 2013, based on the success of the iPhone 5s and 5c. This doesn’t take into account the impact of Apple’s deal with China Mobile, which began selling handsets to customers this January.
This week, Cult of Mac Magazine explores how Apple will reboot China, and why you, the aficionado, should care.
2014 is the year of the horse: seen as an auspicious symbol for swift success, it bodes well for Apple. The Cupertino company launches its deal with China mobile around the same time as the year changes over, a deal Tim Cook called a “watershed” moment.
Author and reporter Luke Dormehl delves into the factors that will shift Apple’s strategy there as it hopes to reach over 700 million potential fanatics and why this year we may begin to see the transition into “designed in California, built for Asia.” Hong-Kong based tech reporter Truman Au takes a look at local iPhone culture and why the gold iPhone is the choice of device – and matching cars, bags and shoes — for the country’s new rich.
As always, we’ll have the best in new apps, music, books and movies plus answers to your most pressing Apple-related questions from an actual Genius.