Apple today provided fans with an update on its environment efforts in China, and as you might expect, the Cupertino company is still king of being green. It has also persuaded one local supplier to commit to using 100% renewable energy.
Two new reports suggest that Apple is both tightening up on certain aspects of its spending in China, while also boosting its overall investment — as it pushes hard to grow its brand in the country at a time when local demand for its iPhones has “plummeted.”
iPhone sales continued to decline in China during the second quarter of 2016, despite a slight rise in overall smartphone shipments. High-end devices from Samsung are also struggling, and it seems unlikely the situation will change soon.
Apple’s decision to invest $1 billion in “Chinese Uber” Didi Chuxing earlier this year is proving a smart move after the company bought out the real Uber in China — bringing an end to what was proving to be a costly and bitter battle over the Chinese lift-sharing market.