Apple is planning to open a magnificent new flagship store in the heart of Chicago, according to a new report that claims the iPhone maker has zeroed in on 401 N. Michigan Ave. Apple already has one retail store on Michigan Avenue, but supposedly plans to shut down that one and move a half-mile south to the southern tip of the Magnificent Mile.
CHICAGO — It didn’t matter that Mel Torgusen had already ordered her Apple Watch at 2 a.m.
She still had to be at the Apple Store on Chicago’s Magnificent Mile at 10 sharp — just to touch one.
“Ever since the announcement, I’ve been counting down the days,” said Torgusen, standing at one of a dozen stations the store had set up for prospective buyers to try the watch. “I’m an Apple person and I didn’t need to try it on to know I’d want one.”
A steady stream of the curious and devoted filed into the store Friday for the big Apple Watch preview. There were about 20 people who had signed up for the early appointments lined up outside the store when the doors opened. Others who did not schedule appointments for a personal tour went past a showcase of watches, then quickly registered for private showings.
Every time I see someone wearing over-ear headphones out in public, I can’t help but think of the scene in the “Starsky & Hutch” film where Ben Stiller is running along the beach listening to “Old Days” by Chicago. There’s something odd about over-ear headphones being worn not only in that situation – but really in any public situation. To me, earbuds or in-ear headphones work best in public. And that’s not because of sound quality. It’s because they are a lot more discreet.