Tim Cook says Apple tries to not collect data: ‘You’re not our product’

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The second part of Tim Cook’s interview with Charlie Rose is scheduled to air tonight on PBS, and as a teaser the show has released a short video of the CEO explaining that Apple’s stance on user privacy and company transparency is basically to never become like Google.

“You are not our product,” says Cook. “I think everyone has to ask, ‘How do companies make their money?’ Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried and you should really understand what’s happening with that data.”

Watch the three-minute clip below:

14 things we learned from Tim Cook’s revealing interview with Charlie Rose

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It’s rare that we get to see inside the mind of Apple CEO Tim Cook. It’s even rarer when what he says appears to be largely unscripted and candid.

The PBS show Charlie Rose aired part one of its interview with Cook over the weekend, and the hour-long talk is probably the most revealing conversation Cook has ever had with the press. Here’s what we learned from the interview:

Tim Cook opens up about Apple TV, Beats and more in candid interview

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Tim Cook sat down with Charlie Rose for what looks like a pretty unscripted interview. A couple of clips have been made available ahead of the first part airing on television tonight, including Cook’s admission that Steve Jobs’ office at Apple remains untouched to this day.

When pressed about Apple’s plans for TV, Cook revealed that the Apple TV now has 20 million users. “It’s far exceeded the ‘hobby’ label we’ve placed on it,” said Cook. He also said he thinks watching TV is like “entering a time capsule” and that the whole experience is stuck in the 70s.

Another topic of conversation was Apple’s purchase of Beats. Cook shared a story about how he was skeptical about Beats Music until he used it one night. Based on the few minutes we’ve already seen from the interview, it looks like the full conversation will prove to be pretty interesting.

Jony Ive Talks Link Between Apple And… Star Wars?

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While there are plenty of revelations about how Jony Ive’s aesthetic developed in Leander Kahney’s NYT bestselling biography, Apple fans got a unique glimpse into an informative childhood inspiration for Ive this past week thanks to a television appearance on the Charlie Rose show.

Ive and industrial design pal Marc Newson have been making the media rounds recently to promote a charity auction featuring special items customized by the pair.

However, one item in the auction was neither designed nor modified by the pair: a Star Wars Stormtrooper helmet signed by none other than George Lucas.