Tim Cook lunch raises mad money for charity

Tim Cook Apple March 21 event
How much would you pay to have lunch with Tim Cook?
Photo: Apple

Bidding for Tim Cook’s latest Charity Buzz lunch auction has finally closed, and unless you were willing to part with some huge stacks of money, you had absolutely no chance of winning. 

Cook’s latest auction didn’t shatter his previous record of $610,000 raised for the RFK Center for Justice and Human Rights, but it got pretty close.

U2 frontman Bono blasts Apple for ‘modesty run amok’

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Bono is a tireless promoter of his global AIDs and HIV nonprofit, (RED), but according to the U2 frontman (and, more ignobly, Spider-Man: Turn Off The Dark composer), Apple’s dropping the ball when it comes to charity: not in regards to giving enough money to charity, but in regards to promoting how much charitable work it does as a company.

Apple donates $500K to help fight poverty

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Apple has donated $500K to the anti-poverty initiative SF Gives, according to people close to the matter.

Launched in March this year, SF Gives is the joint venture of Salesforce.com CEO Marc Benioff and Daniel Lurie, CEO of the nonprofit Tipping Point. Their goal is to get 20 businesses to contribute $500,000 each to fund local charitable programs.

Of course, when you’ve got more money in the bank than the gross domestic product of the whole of Luxembourg, giving $500K to charity isn’t exactly breaking the bank. But it’s interesting because it shows a public commitment to charity in line with Tim Cook’s vision for Apple as a philanthropic “force for good” in the world.