Tim Cook isn’t the only Apple executive who’s willing to have lunch with fans in an effort to raise money for charity. Bozoma Saint John, chief of global consumer marketing for Apple Music and iTunes, is auctioning off a “power lunch” in aid of the Rush Philanthropic Arts Foundation.
Apple’s recent Apps for Earth campaign with the World Wildlife Fund has raised more than $8 million to support the organization’s conservation work. The campaign also raised awareness among hundreds of millions of people, Apple says.
Bono is a tireless promoter of his global AIDs and HIV nonprofit, (RED), but according to the U2 frontman (and, more ignobly, Spider-Man: Turn Off The Dark composer), Apple’s dropping the ball when it comes to charity: not in regards to giving enough money to charity, but in regards to promoting how much charitable work it does as a company.
Apple has donated $500K to the anti-poverty initiative SF Gives, according to people close to the matter.
Launched in March this year, SF Gives is the joint venture of Salesforce.com CEO Marc Benioff and Daniel Lurie, CEO of the nonprofit Tipping Point. Their goal is to get 20 businesses to contribute $500,000 each to fund local charitable programs.
Of course, when you’ve got more money in the bank than the gross domestic product of the whole of Luxembourg, giving $500K to charity isn’t exactly breaking the bank. But it’s interesting because it shows a public commitment to charity in line with Tim Cook’s vision for Apple as a philanthropic “force for good” in the world.