U2 frontman Bono blasts Apple for ‘modesty run amok’

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Bono is a tireless promoter of his global AIDs and HIV nonprofit, (RED), but according to the U2 frontman (and, more ignobly, Spider-Man: Turn Off The Dark composer), Apple’s dropping the ball when it comes to charity: not in regards to giving enough money to charity, but in regards to promoting how much charitable work it does as a company.

Apple donates $500K to help fight poverty



Apple has donated $500K to the anti-poverty initiative SF Gives, according to people close to the matter.

Launched in March this year, SF Gives is the joint venture of Salesforce.com CEO Marc Benioff and Daniel Lurie, CEO of the nonprofit Tipping Point. Their goal is to get 20 businesses to contribute $500,000 each to fund local charitable programs.

Of course, when you’ve got more money in the bank than the gross domestic product of the whole of Luxembourg, giving $500K to charity isn’t exactly breaking the bank. But it’s interesting because it shows a public commitment to charity in line with Tim Cook’s vision for Apple as a philanthropic “force for good” in the world.

Why Your Old Mac Could Be Worth Big Bucks, This Week On Our Newest CultCast



It’s our T-Day edition CultCast! This time: Jony Ive’s golden touch makes millions for charity; Apple teases underwhelming Black Friday deals; how Apple’s blacklist keeps bad press at bay; the new money in old macs; and we pitch our favorite Thanksgiving Day foods on our holiday edition Faves ’N Raves!

Have a few laughs whilst getting caught up on each week’s finest Apple stories! Download new and past episodes of The CultCast on iTunes or hit play below and let the audio enjoyment commence.

Thanks to lynda.com for sponsoring this episode. Learn at your own pace from expert-taught video tutorials at lynda.com.

Tim Cook Wants Apple To Be A “Force For Good”


Apple is spreading its green initiative to China. Photo: Apple
Apple is spreading its green initiative to China. Photo: Apple

Write it off as a smokescreen to cover sliding profit and margins if you want, but Tim Cook’s belief in the culture of Apple came across loud and clear during Monday’s conference call with analysts and reporters.

Speaking about Apple as a “force for good in the world beyond our products” Cook claimed that, “Whether it’s improving working conditions or the environment, standing up for human rights, helping eliminate AIDS, or reinventing education, Apple is making substantial contributions to society.”

This Is What A Jony Ive Designed Leica M Looks Like [Gallery]




Ever since Phil Schiller admitted that Apple considered making a standalone camera at one point, we’ve wondered what the results would look like if Sir Jony Ive’s obsessive attention to detail was applied to a full-framed camera. As part of Bono’s charity auction for Project (RED), Leica unveiled The Leica M for (RED) designed by Jony Ive and Marc Newson that will be auctioned off at Southeby’s on Nov. 23rd to fight AIDS, malaria, and tuberculosis.

Jony and Marc redesigned the Leica M by going through a total of 561 models and nearly 1000 prototype parts over 85 days to create the one of a kind camera that features a laser machined aluminum body, and an anodized aluminum outer shell to go with the full-format CMOS sensor inside.

Get a glimpse of all the impeccable details in the gallery below: