It seems you can’t go anywhere these days without seeing an advert for the iPhone. They’re on billboards in the street, they’re there when you switch on the TV, and you’ll also find them in newspapers and magazines. But believe it or not, there’s one company that spends more — a lot more! — on advertising its smartphones than Apple does.
That company is Samsung. In 2012, Samsung outspent Apple by more than three to one in smartphone advertising, with a number of large campaigns on TV, in print, and on the Internet. In total, the Korean company spent $401 million advertising its phones.
SAN FRANCISCO, MACWORLD/iWORLD 2013 - The Age of Scantly Clad Booth Babes might be at an end.
There are no booth babes at Macworld.
We walked onto the expo floor expecting our retinas to be attacked by skin, cleavage, thighs, and a thick aroma of sleaze, but there’s none to be found.
The only “booth babe” we could find is this cardboard cutout of some blonde advertising an iPhone necklace/case thingy. Surely this can’t be the only booth babe at Macworld, but after some heavy duty searching, we’re happy to report that it is.
Valve co-founder Gabe Newell has revealed that he sees Apple TV as more of a threat to the Steam Box than consoles like the Xbox or PlayStation. The Cupertino company has an “obvious pathway” into the living room with its platform, Newell told students at the University of Texas — and competitors must try to establish themselves before Apple does something about it.
If you’ve pre-ordered a Pebble smartwatch, the first thing you’ll want to do when it arrives is connect it to your smartphone. After all, that’s the whole idea, right? Then you’ll be pleased to know that Pebble’s official apps for Android and iOS will be available before the device arrives on your doorstep.
So the Consumer Electronics Show is over for another year, and for those who’ve been in Las Vegas covering it for us, it’s back to normality. While we allow the Cult of Mac team to sober up, it’s time to look back at the best gizmos CES had to offer. There were thousands of products on show — far too many to cover in one week — but there were a handful that really stood out.
We’ve put together a list of awesome things that we were blown away by, including smartphones, accessories, gadgets, and more. Check it out and tell us what you’re most looking forward to getting your hands on in 2013.
Third-generation iPad owners became understandably upset last November when Apple announced a new sixth-generation iPad eight months after theirs went on sale. It was the first time the Cupertino company had launched an iPad within 12 months of its predecessor, but it looks like we’d better get used to it.
Rumors have this week suggested that Apple is now looking to update its iOS devices every six months, introducing two every year. And according to one analyst, that’s exactly what’s going to happen with the next-generation iPads.
The VIVOPlay, a new device from Evado Filip, combines a watch with a phone in order to keep your children safe when wearing the device. The VIVOPlay, which uses GPS, Wi-Fi, and GSM for location tracking, is specifically set up to help parents and their children stay in close contact in the case of an emergency.
The VIVOPlay works with a iOS and Android app to give you full control over the device’s capabilities. The parent can set up to 5 “safe zones” that define boundaries within which their children should stay. If something goes wrong and the child leaves the zone while wearing the device, the parents will be alerted to the activity.
Apple was awarded a Technology & Engineering Emmy on Thursday evening during a ceremony at the Bellagio in Las Vegas. Launched in 1948, the Technology & Engineering Emmy Awards honor “development and innovation in broadcast technology and recognize companies, organizations and individuals for breakthroughs in technology that have a significant effect on television engineering.”
I’m a big fan of Loop Attachment’s Mummy cases for iPhone 4/4S and iPhone 5; I’ve reviewed them both in the past and found them to be two of the best silicone cases you can get for Apple’s smartphone. And so I’m delighted that the Mummy for iPad mini has finally be unveiled at CES in Las Vegas this week — alongside a nifty clip for the latest iPod nano.
If you’re a former BlackBerry user who’s just bought your first iPhone, and you’re struggling to adapt to its virtual on-screen keyboard, then check out the Spike SmartType from SoloMatrix. On show at this year’s CES in Las Vegas, and coming to iPhone 4/4S and iPhone 5, the Spike is a new case that slaps a physical QWERTY keyboard right across your handset’s display. You can fold it away when it’s not in use, and you never need to worry about charging it.