Self-adjusting belt loosens after you stuff your face

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Photo: Jim Merithew/Cult of Mac
Belty is the world's first self-adjusting belt. How did we live without this for so long? Photo: Jim Merithew/Cult of Mac
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LAS VEGAS — The small but humbling act of loosening your belt after a big meal is finally over!

Cult_of_Mac_CES_2015 Inventor Bertrand Duplat has developed a motorized belt that automatically loosens its grip when your gut bulges.

“The experience of the belt hasn’t changed in centuries,” Duplat told Cult of Mac at CES International. He calls his invention, which certainly will change your belt experience, Belty.

“When you sit down and eat a long dinner, it loosens automatically. It tightens up when you stand up,” he said.

Don’t expect your Apple Watch to be free from ads

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Apple Watch did some monster pre-orders in its first day on sale. Photo: Leander Kahney
Developers are understandably excited about the Apple Watch. Photo: Leander Kahney/Cult of Mac

We said that Apple was going to dominate this year’s Consumer Electronics Show — despite not being there in person — and here’s another example of why that’s true.

Cult_of_Mac_CES_2015 Although the Apple Watch isn’t out yet, mobile-marketing firm TapSense is taking advantage of CES mania to unveil its plans to release an Apple Watch ad-buying service, aimed at developers. This service will let businesses create ads targeted at individual users of Apple’s upcoming wearables device.

These ads would use “push notifications” to alert customers of specific deals they may be interested in, although only inside apps that have already been opened.

Apple will dominate 2015’s biggest tech show without showing up

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CES Walkup. Photo: Jim Merithew/Cult of Mac
CES Walkup. Photo: Jim Merithew/Cult of Mac
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Apple won’t be at the mammoth International Consumer Electronics Show in Las Vegas next week, but once again, it’s setting the agenda from afar.

Cult_of_Mac_CES_2015While Korean electronics giants like Samsung will dominate the show floor, Apple is laying the future path for the entire tech industry.

In the coming year, the tech industry’s big battlegrounds will be your body, your home and your car. At CES, thousands of companies will showing off new and prototype products to do battle in these arenas. But Apple is the company to beat. With the upcoming Apple Watch, in addition to HealthKit, HomeKit and CarPlay, Apple is setting the agenda for the entire tech industry, and it’s not even there.

Michael Bay Bails Plus The Best And Worst Tech Of CES 2014 On The CultCast

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This time on The CultCast: we’re live from Las Vegas and ready to report the best and worst tech from the 2014 Consumer Electronics Show! We’ll call out some of our favorite Apple accessories too, and some will surprise you. Plus, did you hear about the Michael Bay meltdown at the Samsung keynote? Well we were in the room when things got weird… let us regale you with the whole story.

Thanks to FreshBooks for supporting this episode! FreshBooks is the simple cloud accounting solution that’s helping thousands of new entrepreneurs and small business owners save time billing and get paid faster. Sign up free today.

Enjoy a few laughs whilst getting caught up on each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the audio adventure begin.


Huawei’s Android-Fueled Game Console Looks Like A Tiny Mac Pro [CES 2014]

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CoA-CES-2014Android-powered video game consoles like the Ouya haven’t exactly been a huge success, but Chinese electronics maker Huawei is hoping to change that with Tron, a device that looks remarkably similar to Apple’s new Mac Pro — albeit a lot smaller. It’s powered by a quad-core NVIDIA Tegra 4 processor and 2GB of RAM, and it’s expected to cost less than $150.