Guess Watch CEO pens welcoming open letter to Tim Cook



TAG Heuer is not the only watchmaker taking notice of the Apple Watch.

Cindy Livingston, CEO of Guess Watches, has written an open letter to Tim Cook about the Apple Watch. And like TAG Heuer, it appears that Livingston is more interested in the excitement and creativity that Apple brings to the watch world than scared and defensive, saying that Guess is looking forward to the “new challenge to remain relevant” that the Apple Watch presents them.