Could Tim Cook be doing a better job at Apple? [Friday Night Fights]

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Do you think Apple is in a good place under Tim Cook?
Photo: Ste Smith/Cult of Mac

It’s been almost five years since Tim Cook was named Apple CEO, and during that time the company has seen some pretty incredible highs. But there have been some significant lows, too.

Friday Night Fights bug The recent fall in iPhone demand is perhaps the most significant setback, leading to Apple’s first quarterly decline in revenue in 13 years. Cupertino has also been criticized for releasing unpolished products and buggy software in recent years.

So, is Cook doing enough to keep Apple one step ahead of the competition, or does he need to do more? Join us in this week’s Friday Night Fight as we discuss Cook’s first five year’s as Apple CEO.

Guess Watch CEO pens welcoming open letter to Tim Cook

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TAG Heuer is not the only watchmaker taking notice of the Apple Watch.

Cindy Livingston, CEO of Guess Watches, has written an open letter to Tim Cook about the Apple Watch. And like TAG Heuer, it appears that Livingston is more interested in the excitement and creativity that Apple brings to the watch world than scared and defensive, saying that Guess is looking forward to the “new challenge to remain relevant” that the Apple Watch presents them.