Remember when a mysterious new category appeared in the App Store on the eve of the this past week’s iPad announcement? The discovery led most of the Apple blogosphere to believe that some sort of interactive catalog experience would be making its way to the new iPad’s gorgeous Retina display. How exciting!
As it turns out, the Catalogs section of the App Store has launched, and it’s not really that amazing at all. In fact, it’s pretty awful.
Apple has silently added a new section to the App Store called “Catalogs.” On the eve of the iPad 3 announcement, the section seems to have launched prematurely, as it’s not yet visible with the rest of the App Store’s categories. You can only find it by visiting this direct link, and there are no apps available to download in the iTunes directory.
In 1985, after a power struggle developed between Steve Jobs and John Sculley, Apple Computer’s charismatic co-founder was forced out of the company his vision had created. For the next twelve years, the company foundered, lost marketshare hand over fist and almost went bankrupt before Jobs returned to the company in 1997 to put things right.
We all know that story. Still, it’s amazing how just one item from the dark years can hilariously put the disconnect between pre- and post-Jobs Apple in sharp relief. Could anything better exemplify the now-amusing differences in vision between Apple under Jobs and Apple under Sculley than this 1987 relic, The Apple Catalogue?