All items tagged with "catalog"

Ikea channels Jony Ive’s showmanship to promote its 2015 catalog

Ikea channels Jony Ive’s showmanship to promote its 2015 catalog

Four years ago, Apple debuted the iPad with the first of what would soon become a widely parodied style of video, in which Apple’s Senior Vice President of Design Jony Ive said of Apple’s first tablet: “It’s true that when something exceeds your ability to understand how it works, it sort of becomes magical, and that’s exactly what the iPad is. It’s hard to see how something so simple, so thin, and so light, could possibly be so capable.”

As Apple knew it would, the video made a huge impact on people… so big an impact that it soon became a well-worn format for parody. Now, even Swedish furniture retailer Ikea is getting in on the game with their latest ad, which uses all the same beats and breathless rapture of Jony Ive talking about the iPad, but to promote the 2015 Ikea catalog instead. Well done.

See Apple’s original iPad introduction video below.

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Flipboard Adds New Levi’s Catalog Section To Its Popular News App

Flipboard Adds New Levi’s Catalog Section To Its Popular News App

Flipboard started out as an iPad app, then an Android app. Now the two-year old news app is fast becoming the go-to app to beat on all platforms with its clever re-do of cluttered blog layouts into silky smooth print-like pages that just beg to be read on a mobile tablet.

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