Yesterday, AT&T announced new Mobile Share Value plans that were pitched as making subscriber’s monthly rates cheaper if you already own a smartphone.
It seemed like a pretty honest move. Most carriers bill you a set monthly that includes a fee designed to pay off your smartphone’s full prive over a two year period, which is common knowledge. What isn’t common knowledge is that on most carriers, even if you bring your own smartphone to your contract or fully pay off your device, the carrier will continue to bill you for that smartphone subsidy in perpetuity. It’s super sleazy, so AT&T’s move seemed like a refreshing dose of honesty.
That’s not how T-Mobile sees it, though.