The company behind Candy Crush Saga has withdrawn its controversial trademark application for the word “Candy” in the United States, according to documents filed with the U.S. Trademark Office early on Monday morning.
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The International Game Developers Association has issued a statement opposing King’s recent Candy Crush Saga trademark filing — in which the game developer claimed ownership of the words “candy” and “saga” across all gaming platforms.
Calling the move “predatory,” the group plans to use its Business and Legal Special Interest Group to investigate the filing, which was recently approved by the U.S. Patent and Trademark Office.
Not content with stopping game creators from using the word “candy” in their titles, Candy Crush Saga developer King is now trying to block indie developers from using the word “saga,” too. The company has filed a “Notice of Opposition” against Stoic for its Viking-themed role-playing game The Banner Saga.
If you have the word Candy in the name of your app, watch out. King.com Limited — the makers of the hypnotically popular mobile game Candy Crush Saga — is gunning for you. They have trademarked the word ‘candy.’
Note: This article originally appeared in the Cult of Mac Newsstand issue, Game On!. Grab yourself a copy or subscribe today.
You’ve heard of them: the heavy hitters. The mobile games so big, so profitable and so frustratingly popular that you refuse to play them out of spite. Or you do play them, and you genuinely enjoy them, which is also totally fine.
But we’re all about self-improvement and actualization here, so here are a few alternatives you might consider instead of those gaming equivalents of high-school quarterbacks.