For years, King.com’s Candy Crush Saga has been one of the App Store’s top earners. The addictive match-3 game was considered the crowning success of the freemium app genre, and although the growth of Candy Crush Saga has been slowing over time, it still dominated the App Store’s ranking charts.
But there’s a new king in town. A post-apocalyptic king. Fallout Shelter, Bethesda’s adorable nuclear bunker sim, has dethroned Candy Crush Saga as the App Store freemium game to beat.
With revenue shrinking, and having been unable to recapture the lightning in a bottle of its breakout hit Candy Crush Saga, the company dropped 21 percent in value yesterday after posting disappointing earnings. The company’s earnings fell 5 percent (or $30 million) from the first quarter this year.
The company behind Candy Crush Saga has withdrawn its controversial trademark application for the word “Candy” in the United States, according to documents filed with the U.S. Trademark Office early on Monday morning.
The International Game Developers Association has issued a statement opposing King’s recent Candy Crush Saga trademark filing — in which the game developer claimed ownership of the words “candy” and “saga” across all gaming platforms.
Calling the move “predatory,” the group plans to use its Business and Legal Special Interest Group to investigate the filing, which was recently approved by the U.S. Patent and Trademark Office.
If you have the word Candy in the name of your app, watch out. King.com Limited — the makers of the hypnotically popular mobile game Candy Crush Saga — is gunning for you. They have trademarked the word ‘candy.’
Note: This article originally appeared in the Cult of Mac Newsstand issue, Game On!. Grab yourself a copy or subscribe today.
You’ve heard of them: the heavy hitters. The mobile games so big, so profitable and so frustratingly popular that you refuse to play them out of spite. Or you do play them, and you genuinely enjoy them, which is also totally fine.
But we’re all about self-improvement and actualization here, so here are a few alternatives you might consider instead of those gaming equivalents of high-school quarterbacks.