This Is The Gigantic Underground Auditorium Where Apple Will Unveil All Its Future Products

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The City of Cupertino has just released a slew of new plans and technical drawings for Apple’s proposed Spaceship Campus, which is set to finish construction in 2015.

The most interesting part of these plans, though? The plans for a massive new subterranean auditorium for future Apple press announcements. This will be where Apple unveils products like the ninth-generation iPhone, the seventh-generation iPad, the future Apple HDTV and other magical gadgets we haven’t even thought of ye.

Here’s some pictures of the auditorium. It’s like a giant secret lair!

Steve Jobs Wanted To Dress Up As Willy Wonka & Provide Tour Of Apple Campus For Millionth iMac Purchase

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Steve wanted to wear a purple suit and top hat and provide a tour of Apple's Cupertino campus for the one millionth iMac.
Steve wanted to wear a purple suit and top hat and provide a tour of Apple's Cupertino campus for the one millionth iMac.

Ken Segall’s new book, Insanely Simple: The Obsession That Drive Apple’s Success, made its debut this week, and one of the more entertaining anecdotes within details Steve Jobs’s plans to celebrate the one millionth iMac purchase.

Rather than a $10,000 iTunes Gift Card like the company usually offers up for milestone App Store downloads, Steve wanted to play Willy Wonka and provide the lucky customer with a golden ticket that would entitle them to a full refund on their iMac purchase and a personal tour around Apple’s Cupertino campus.

Want To See Where The Magic Happens? Here’s A Peek Inside Apple’s Headquarters [Gallery]

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The Mothership; Apple’s headquarters in Cupertino, California, is one of the more exclusive corporate buildings in the world. Apple employees can’t even walk some cooridoors without permission, so your chances of getting inside Apple’s compound and exploring the secrets of the building are pretty slim unless your name is Barack Obama. Even then, Apple will probably call security as soon as you try to get past the Atrium. I’ve never had the good fortune to go inside the Apple campus like a few lucky souls have, but thanks to magical powers of the internet, peons like you and I can now glimpse inside One Infinite Loop to see how the Apple Elite work.

Want to know what Apple HQ looks like from the inside? Take a look at this gallery to see where the magic happens.

Austin City Council Throws Apple $8.6 Million For New Campus

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Apple's existing campus in Austin, Texas.
Apple's existing campus in Austin, Texas.

City officials in Austin, Texas, have agreed to pay Apple $8.6 million in incentives over the next ten years after the Cupertino company revealed its plans to invest $304 million in a new campus. Additionally, it will also receive $21 million from the Texas Enterprise Fund, and possibly a further $6 million from Travis County Commissioners.

Apple’s Magnificent ‘Mothership’ Campus Gets New Renders and More Details [Report]

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Apple Campus 2 Screen Shot 2011-08-14 at 5.36.11 PM

Apple is gearing up for the construction of its new headquarters in Cupertino, California. Steve Jobs proposed plans for the new campus to the Cupertino City Council back in June, and the city quickly gave a resounding approval for Apple to begin work on its new mothership.

development proposal has been submitted by Apple to the City Council with more details and renderings of the future campus. And we have to say, it looks awesome.