It’s unheard of that you get to watch an Apple product being developed before your very eyes, but that’s exactly what’s happening with Apple’s new mothership headquarters — which we once referred to as the biggest Apple product ever built.
Despite not touching down officially until 2016, we’ve seen a steady stream of new images of Apple’s new campus during construction, many courtesy of the aerial photography of Bay Area traffic reporter Ron Cervi.
In new images posted to his Twitter account, Cervi shows how the HQ is slowly taking shape, with concrete and rebar work continuing, alongside the digging of tunnels, ready for the foundation and retaining walls of the new structure.
Apple’s new “Spaceship” campus has received approval from the Cupertino planning commission ahead of a city council meeting on October 15. The new building, which will become home to 14,000 Apple employees, is now another step closer to fruition, and providing there are no hiccups, Apple will be able to make a start on it next year.
The city of Cupertino this week published updated plans for Apple’s proposed new campus ahead of possible approval next month. A city council meeting is scheduled to go ahead on October 15, and providing all goes well, Apple will finally be able to begin clearing the land that the “Spaceship” campus will be built upon.
Apple has today kicked off its annual Back to School promotion through the Apple online store. As it did in 2012, the Cupertino company is offering a $100 App Store gift card with every new Mac, or a $50 card with a new iPad.
This year’s promotion also includes the iPhone, which now comes with a $50 gift card, too.
Apple’s new spaceship headquarters look pretty amazing. Even though the mothership is still a year behind schedule, Apple loves the design of it so much, that they want the architectural firm who created the mothership to redesign some Apple Stores too.
Foster + Partners architecture firm has just signed a deal with Apple to work on new designs for some of its retail stores.
Apple’s Spaceship campus won’t be ready in 2015 as originally planned.
Apple’s upcoming Spaceship campus, which was presented to the city of Cupertino by Steve Jobs shortly before he passed away last year, has been delayed until mid-2016. Bloomberg reports the new building won’t be finished until later than previously projected, but insists there have been no major changes to the plans that were originally unveiled.
The City of Cupertino has just released a slew of new plans and technical drawings for Apple’s proposed Spaceship Campus, which is set to finish construction in 2015.
The most interesting part of these plans, though? The plans for a massive new subterranean auditorium for future Apple press announcements. This will be where Apple unveils products like the ninth-generation iPhone, the seventh-generation iPad, the future Apple HDTV and other magical gadgets we haven’t even thought of ye.
Here’s some pictures of the auditorium. It’s like a giant secret lair!
Steve wanted to wear a purple suit and top hat and provide a tour of Apple's Cupertino campus for the one millionth iMac.
Ken Segall’s new book, Insanely Simple: The Obsession That Drive Apple’s Success, made its debut this week, and one of the more entertaining anecdotes within details Steve Jobs’s plans to celebrate the one millionth iMac purchase.
Rather than a $10,000 iTunes Gift Card like the company usually offers up for milestone App Store downloads, Steve wanted to play Willy Wonka and provide the lucky customer with a golden ticket that would entitle them to a full refund on their iMac purchase and a personal tour around Apple’s Cupertino campus.
The Mothership; Apple’s headquarters in Cupertino, California, is one of the more exclusive corporate buildings in the world. Apple employees can’t even walk some cooridoors without permission, so your chances of getting inside Apple’s compound and exploring the secrets of the building are pretty slim unless your name is Barack Obama. Even then, Apple will probably call security as soon as you try to get past the Atrium. I’ve never had the good fortune to go inside the Apple campus like a few lucky souls have, but thanks to magical powers of the internet, peons like you and I can now glimpse inside One Infinite Loop to see how the Apple Elite work.
Want to know what Apple HQ looks like from the inside? Take a look at this gallery to see where the magic happens.
City officials in Austin, Texas, have agreed to pay Apple $8.6 million in incentives over the next ten years after the Cupertino company revealed its plans to invest $304 million in a new campus. Additionally, it will also receive $21 million from the Texas Enterprise Fund, and possibly a further $6 million from Travis County Commissioners.