BeastGrip transforms your iPhone into a pro camera rig

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BeastGrip lets you attach pretty much anything to your iPhone.
BeastGrip lets you attach pretty much anything to your iPhone.
Photo: BeastGrip

The iPhone camera is great at photos and videos, but if you want to take your shots to the next level, you need some extra gear. BeastGrip is the easy-to-use solution that enables photogs to attach all sorts of components like stabilizers, mics, lights, and DSLR lenses to the iPhone to make a custom, pro-quality camera rig.

Every aspect of BeastGrip’s modular system can be expanded to fit practically any piece of photography hardware you throw at it. Whether you’re shooting on an iPhone, Android, or Windows device, simply loosen some screws, slide in a new segment, and you’re ready to capture professional quality video from your smartphone.

Flexibility is BeatGrip’s biggest selling point. The body alone costs $115, but you can also buy a kit with the company’s DOF adapter that lets you mount Canon or Nikon DSLR lenses to your iPhone, giving you much better depth-of-field for really unique camera phone shots.

The first Lytro is still ahead of its time, and more affordable than ever [Deals]

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The original Lytro is still well ahead of its time, taking images that are more like living moments than photos.
The original Lytro is still well ahead of its time, taking images that are more like living moments than photos.
Photo: Cult of Mac Deals

Light-field photography has been around for a number of years now, but it’s still mind-blowing. By measuring the direction of all the light rays in an image space, it produces pictures that can be refocused and explored like a living moment, a paradigm shift that was marked by the introduction of the first Lytro camera. Now this game-changing tech can be yours for a mere $69.99 at Cult of Mac Deals. Take an additional 10% off with coupon code EARLY10.

New Balance’s latest skate shoe ad was shot entirely on an iPhone

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This whole ad was shot with an iPhone 6.
Photo: New Balance

You know smartphone cameras are getting pretty darn good when they start regularly popping up as the filming implement of choice for ad-makers.

The latest company to jump on the iPhone for shooting is New Balance Numeric, the popular sneaker brand’s skate shoe division. It’s released a six-minute skate video/advert shot completely on an iPhone 6 that features pro skaters including PJ Ladd, Arto Saari, Jordan Taylor, Levi Brown, Tom Karangelov and Jack Curtin.

Check it out below.

It’s never been easier to get in on the light-field photography revolution [Deals]

The Illum is Lytro's latest generation of light field camera, packed with new and familiar features.
The Illum is Lytro's latest generation of light field camera, packed with new and familiar features.
Photo: Cult of Mac Deals

It’s been nearly four years since Lytro started shipping their first pocket-sized light field camera. The technology has advanced since then, and the Lytro Illum represents its cutting edge. It still takes the stunning ‘living pictures’ of its predecessor — images based on the full light field that can be refocused and subtly repositioned after they’ve been shot — but right now you can get it for nearly half off the normal price, $699.99 at Cult of Mac Deals.