Bruce Sewell

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Apple execs pay dearly for 2016’s failures

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Tim Cook
Apple named in another top tech list.
Photo: Apple

Apple CEO Tim Cook received less pay in 2016 as a result of the company missing revenue and profit goals.

In a new filing with the SEC, Apple revealed that other top executives also got less compensation for 2016 as well. Cook only took home $8.7 million last year after being paid $10.2 million in in 2015.

From tiny innovations to big brawls, this is how Apple rolled in 2016

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Thank Jobs, 2016 is finally over!
Thank Jobs, 2016 is finally over!
Photo: Ste Smith/Cult of Mac

2016 Year in Review Cult of Mac 2016 sent Apple for a wild ride full of fantastic new products, crazy controversies and tons of extra drama with its rivals.

Tim Cook and his colleagues probably can’t wait to jump into 2017. But before we start looking toward Apple’s future, let’s take a quick look back at all the stories that made 2016 a year Apple fans will never forget.

Apple: Massive EU tax bill is just about making headlines

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money
Apple's general counsel thinks the move against Apple is basically clickbait.
Photo: Jim Merithew/Cult of Mac

Apple has launched its legal challenge against the European Union’s demand of $14 billion in allegedly unpaid back taxes.

In a statement, Apple general counsel Bruce Sewell said Cupertino has been targeted because of its success, implying that European legislators picked on the company for largely symbolic reasons.

Spotify accuses Apple of blocking app update

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Rap Genius is partnering with Spotify.
Apple is making it harder for Spotify to compete on iOS.
Photo: Spotify

Apple is allegedly stopping Spotify from competing with Apple Music by blocking the streaming service’s latest iOS app update from the App Store.

Spotify sent Apple’s general counsel Bruce Sewell a letter this week claiming that Cupertino is inflicting great harm on its streaming music competitor (and Spotify’s customers) by not allowing Spotify to use its own billing system for subscriptions.

Apple denies giving China its source code

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Bruce Sewell
Apple's top lawyer went back to Congress today.
Photo: House Committee on the Judiciary Hearings

Chinese authorities have demanded Apple give the country complete access to its source code within the last two years, but Apple says it has refused to comply with the government’s demands.

Apple’s top lawyer, Bruce Sewell, defended the company’s position before U.S. lawmakers at a congressional hearing today, after the iPhone-maker was accused by law enforcement officials of refusing to help the U.S. government while at the same time freely giving information to China for business reasons.

FBI cracks San Bernardino iPhone without Apple’s help

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That iPhone in your pocket is much more well-traveled than you are.
The FBI didn't need Apple's help after all.
Photo: Ste Smith/Cult of Mac

The Department of Justice has removed all legal action against Apple after the FBI successfully hacked the San Bernardino terrorist’s iPhone without assistance from Cupertino.

Apple and the FBI have been fighting a very public legal battle over whether the government can force the iPhone-maker to create a backdoor into iOS. Apple CEO Tim Cook publicly defied a federal court order to deliberately weaken iOS security for millions of users, but it appears that the feds are backing down — at least for now.

Apple accuses FBI of using All Writs Act like ‘magic wand’

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Bruce Sewell
Apple's legal team has lobbed its latest response at FBI.
Photo: House Committee on the Judiciary Hearings

Apple general counsel Bruce Sewell said the FBI threw “all decorum to the winds” in its latest federal court filing, but in the company’s official response today it has vowed it does not “intend to response in kind.”

The iPhone-maker says in its latest filing that the FBI’s claim that it exhausted all viable investigative alternatives is false because it improperly reset the iCloud password before consulting Apple. The company also admits that it didn’t take a public stance on privacy and encryption until the release of iOS 8.

Counterterrorism expert says FBI isn’t being honest about iPhone hacking

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Your iPhone will always need to be recharged everyday.
The FBI isn't really trying to unlock the San Bernardino terrorist's iPhone.
Photo: Ste Smith/Cult of Mac

The guy that warned George Bush about an imminent al-Qaida attack before 9/11 is taking Apple’s side in the company’s fight against the FBI over whether it can be compelled to break into the San Bernardino terrorist’s iPhone.

Richard Clarke, who served as the senior counterterrorism official in the US for nine years, sat down for an interview this morning regarding encryption and the FBI’s efforts to hack the iPhone. Despite FBI Director James Comey’s insistence that the FBI has tried everything, Clarke says all it would take to hack the device is a call to Fort Meade.

DOJ accuses Apple of deliberately making iPhone unhackable (no duh)

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Apple wants to keep everyone (even the feds) out of iOS.
Apple wants to keep everyone (even the feds) out of iOS.
Photo: Ste Smith/Cult of Mac

The U.S. Department of Justice has filed a new motion in court today regarding its battle against Apple to compel the iPhone-maker to unlock the iPhone 5c that belonged to San Bernardino shooter Syed Rizwan Farook.

In the new filing the feds argue that Apple has “deliberately raised technological barriers” on iOS to make it harder for the government and other attackers to hack Apple devices. They also claim that demanding Apple to unlock one iPhone won’t result in a security vulnerability for all users.

Apple’s top lawyer suffers iPad Pro failure at worst possible time

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Bruce Sewell
Apple's top lawyer went back to Congress today.
Photo: House Committee on the Judiciary Hearings

Apple General Counsel Bruce Sewell suffered an iPad disaster during his appearance before the House Judiciary Committee today, and it couldn’t have happened at a worse moment.

As Sewell read his introductory statement from his iPad Pro, the Apple lawyer’s tablet appeared to crash or become unusable, forcing him to resort to his backup plan: a three-ring binder with good old paper printouts.

You can relive the incident in the video below:

Watch Apple’s House Judiciary Committee appearance right here

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Apple's General Counsel, Bruce Sewell.
Apple's General Counsel, Bruce Sewell.
Photo: 60 Minutes

Apple’s top lawyer is set to appear before the House Judiciary Committee today to discuss balancing Americans’ security and privacy, in light of the company’s ongoing battle with the FBI, which has demanded the company unlock the San Bernardino terrorist’s iPhone.

Apple gave us a glimpse of general counsel Bruce Sewell’s opening remarks yesterday. Apple’s lawyer will ask congressional representatives some tough questions on privacy, but we won’t know what the committee thinks until the hearing gets underway later this morning. A livestream of the event will be available on YouTube when the hearing starts at 10 a.m. Pacific.

You can watch it below:

Here’s what Apple’s top lawyer will tell Congress tomorrow

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Tim Cook
Tim Cook and Apple aren't backing down.
Photo: Jim Merithew/Cult of Mac

Apple’s general counsel Bruce Sewell is set to appear before the House Judiciary Committee tomorrow, when he’ll go toe-to-toe with FBI Director James Comey over whether the bureau should be allowed to force Apple to create a backdoor into iOS.

Tim Cook already explained Apple’s argument against the FBI’s orders, but today the company revealed what will be Sewell’s opening remarks before Congress unloads a barrage of questions — and he’s got some pretty big questions of his own for lawmakers to consider.

Apple may have accidentally leaked new MacBook

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Did Apple accidentally reveal a new MacBook?
Did Apple accidentally reveal a new MacBook?
Photo: Apple

Apple gave the world its first-ever peek inside Jony Ive’s super-secret design studio last night on 60 Minutes, but eagle-eyed Apple fans think the company may have revealed more than it intended.

During a very brief shot, taken during Apple’s weekly leadership meeting, a MacBook is seen in the background behind Apple’s general counsel Bruce Sewell that some speculate could be the upcoming 15-inch MacBook Pro.

See for yourself below:

Top Apple execs sell $143 million worth of stock

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Tim Cook, Phil Schiller and others sold Apple stock at a time when it was hitting record highs.
Tim Cook, Phil Schiller and others sold Apple stock at a time when it was hitting record highs.

Five top Apple execs — including Tim Cook and Phil Schiller — unloaded $143 million AAPL shares as part of a 10b5-1 planned sale, according to a new report from Barron’s.

Cook sold 348,425 Apple shares for $35,250,297, while Schiller dropped 348,846 shares for $35,256,000.

Other Apple higher-ups who did the same include CFO Luca Maestri, who sold his entire direct holdings for $1,631,286; Jeffrey E. Williams, senior vice president of operations, who raked in $35,233,446; and Bruce D. Sewell, general counsel and senior vice president of legal and government affairs, who made $35,393,915 on the deal.

Apple rats out Google to FTC over in-app purchases

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Sewell
If Apple has to pay the FTC, Bruce Sewell, wants Google to pay up for in-app purchases too.

The FTC came down hard on Apple earlier this year for its lack of parental controls for in-app purchases on iOS, so Apple did what anyone caught red handed would do — they ratted out the competition too.

A week after news of the FTC’s investigation broke, Apple’s SVP of legal, Bruce Sewell sent an email to FTC Chairwoman Edith Ramirez and Commissioner Julie Brill, linking to a scathing Consumer Affairs report that claimed Google Play kids could spend money like drunken sailors.

4 Of The 5 Highest-Paid Execs In The U.S. Work For Apple

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Apple-highest-paid

Four out of the five highest-paid executives in the United States work for Apple, Bloomberg Businessweek reports, but not one of them is CEO Tim Cook.

According to fiscal 2012 compensation figures for top earners filed with the U.S. Securities and Exchange Commission (SEC), Apple’s Bob Mansfield, Bruce Sewell, Jeffrey Williams, and Peter Oppenheimer join Oracle CEO Larry Ellison to make up the top five corporate earners last year.

Apple Legal Exec Bruce Sewell Joins Vail Ski Resorts Board Of Directors

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Sewell

Continuing a new trend among senior executives, Apple’s general counsel has joined the Board of Directors at Vail Resorts, a ski resort company with locations in Colorado, Minnesota, Michigan and Wyoming. Bruce Sewell currently serves as Apple’s “general counsel and senior vice president of Legal and Government Affairs. Believe it or not, he worked as a professional ski patroller during his college years.