There are all kinds of little tricks developers can use to try to get their app to gain some recognition in the App Store, but Matt Henderson inadvertently discovered that naming your app ‘Butt Crack’ can reap unfathomable rewards.
Apple is edging closer towards a settlement with Brazilian telecommunications firm IGB Eletronica over the “iPhone” trademark. IGB owns the brand Gradiente, which obtained the trademark in 2007 — the same year Apple announced its popular smartphone. The company has been keen to prevent Apple from using it, but it appears it’s now willing to reach a deal.
Apple is no longer the exclusive rights holder to the iPhone trademark in Brazil when applied to handset devices. That means IGB Electronics S.A. and Apple can both sell “iPhones” in the county, even though IGB’s iPhone is, in fact, an Android phone.