Amazon has overtaken Apple in terms of market cap, and now it’s overtaken it in terms of brand value as well.
At least, that’s according to Kantar’s latest BrandZ list of the world’s most valuable brands — which shows an amazing leap ahead by Jeff Bezos’s retail titan.
Apple co-founder Steve Jobs’ uncompromising demands and brutal assessments of products in development paint a picture of a CEO who cared little about his colleagues’ feelings.
That’s because he was obsessed with yours.
A report published this week points to this and shows what is arguably the most brilliant and enduring part of his legacy.
The Apple Store is no longer called the Apple Store.
Apple has begun dropping “Store” from the name of its 479 retail locations worldwide, so they are now referred to simply as “Apple.”
Uber dropped a surprise announcement today that it has completely changed its logo and branding. The new logo is only slightly modified, featuring an altered font with letters that are closer together. The bigger news is the new app icon reflecting a total branding change. People already aren’t thrilled with it.
The picture you see above is indeed using the new Uber icon. It’s supposed to represent very small, simple forms of matter and technology coming together: atoms and bits.
The United Arab Emirates hasn’t even gotten its first Apple Store yet, but that hasn’t stopped Apple from ranking no. 1 in a list of the “Top 10 Most Intimate Brands in the UAE.”
In doing so, it didn’t just beat tech rival brands like Samsung and Google, but also auto-makers Lexus and Mercedes, chain coffee shop Starbucks, and a variety of others.
Google has overtaken Apple as the world’s most valuable brand, according to a new survey.
As per Millward Brown’s BrandZ Top 100 Most Valuable Global Brands, Apple’s brand value fell by 20% in the past year to just under $148 billion, while Google’s value increased by 40% to $159 billion.
“Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships,” says Benoit Tranzer, regional managing director of Millward Brown Europe. “All these activities send a very strong signal to consumers about the essence of Google.”
Apple maintains its position as the world’s most valuable brand for the third year in a row, according to this year’s Brand Finance Global 500 study.
After Apple, the other positions in the Top 10 were filled out by Samsung, Google, Microsoft, Verizon, General Electric, AT&T, Amazon, Walmart, and IBM.
“What sets [Apple] apart is its ability to monetize [its] brand,” Brand Finance CEO David Haigh said in a statement. “For example, though tablets were in use before the iPad, it was the application of the Apple brand to the concept that captured the public imagination and allowed it to take off as a commercial reality.”
Mobile advertising as an industry has been slow to evolve since the introduction of the iPad. A study that we reported earlier this year found that many advertising companies fail to take advantage of the mobile ad capabilities offered the iPad even though iPad users are significantly more likely to interact with ad content.
A more recent study shows that companies hesitant to develop iPad and tablet-optimized ad content are passing up major opportunities to engage customers. It turns out that, in addition to being more likely to interact withs ads, iPad users are more likely to make purchasing decisions based on iPad or tablet-optimized ads.
Known for being overly protective of its “i” brand, Apple has taken aim at another iPhone case manufacturer whose name is dangerously close to that of Apple’s most popular products. The company in question is called “driPhone,” and it produces a waterproof case for the iPhone and other mobile devices. But that could be about to change if Apple has its way.
Apple’s recent quarterly earnings demonstrated insane success. As a result, failing companies like Sony and JC Penney have suddenly reorganized their missions to copy Apple.
Unfortunately, they will fail, because they don’t understand why Apple succeeds.
