Uber dropped a surprise announcement today that it has completely changed its logo and branding. The new logo is only slightly modified, featuring an altered font with letters that are closer together. The bigger news is the new app icon reflecting a total branding change. People already aren’t thrilled with it.
The picture you see above is indeed using the new Uber icon. It’s supposed to represent very small, simple forms of matter and technology coming together: atoms and bits.
Google has overtaken Apple as the world’s most valuable brand, according to a new survey.
As per Millward Brown’s BrandZ Top 100 Most Valuable Global Brands, Apple’s brand value fell by 20% in the past year to just under $148 billion, while Google’s value increased by 40% to $159 billion.
“Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships,” says Benoit Tranzer, regional managing director of Millward Brown Europe. “All these activities send a very strong signal to consumers about the essence of Google.”
Apple maintains its position as the world’s most valuable brand for the third year in a row, according to this year’s Brand Finance Global 500 study.
After Apple, the other positions in the Top 10 were filled out by Samsung, Google, Microsoft, Verizon, General Electric, AT&T, Amazon, Walmart, and IBM.
“What sets [Apple] apart is its ability to monetize [its] brand,” Brand Finance CEO David Haigh said in a statement. “For example, though tablets were in use before the iPad, it was the application of the Apple brand to the concept that captured the public imagination and allowed it to take off as a commercial reality.”