All items tagged with "branding"

Survey claims that Apple is no longer the world’s most valuable brand

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Google has overtaken Apple as the world’s most valuable brand, according to a new survey.

As per Millward Brown’s BrandZ Top 100 Most Valuable Global Brands, Apple’s brand value fell by 20% in the past year to just under $148 billion, while Google’s value increased by 40% to $159 billion.

“Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships,” says Benoit Tranzer, regional managing director of Millward Brown Europe. “All these activities send a very strong signal to consumers about the essence of Google.”

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Apple Named The World’s Most Valuable Brand For Third Year In A Row

The World's Most Valuable Brands

Apple maintains its position as the world’s most valuable brand for the third year in a row, according to this year’s Brand Finance Global 500 study.

After Apple, the other positions in the Top 10 were filled out by Samsung, Google, Microsoft, Verizon, General Electric, AT&T, Amazon, Walmart, and IBM.

“What sets [Apple] apart is its ability to monetize [its] brand,” Brand Finance CEO David Haigh said in a statement. “For example, though tablets were in use before the iPad, it was the application of the Apple brand to the concept that captured the public imagination and allowed it to take off as a commercial reality.”

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An iPad-Optimized Ad Campaign Delivers An Amazing Return On Investment

An iPad-Optimized Ad Campaign Delivers An Amazing Return On Investment

iPad-optimized ads deliver great results if companies make the effort to build them

Mobile advertising as an industry has been slow to evolve since the introduction of the iPad. A study that we reported earlier this year found that many advertising companies fail to take advantage of the mobile ad capabilities offered the iPad even though iPad users are significantly more likely to interact with ad content.

A more recent study shows that companies hesitant to develop iPad and tablet-optimized ad content are passing up major opportunities to engage customers. It turns out that, in addition to being more likely to interact withs ads, iPad users are more likely to make purchasing decisions based on iPad or tablet-optimized ads.An iPad-Optimized Ad Campaign Delivers An Amazing Return On Investment

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Apple Threatens To Sue Case Maker Over One Letter In Their Name

Apple Threatens To Sue Case Maker Over One Letter In Their Name

Known for being overly protective of its “i” brand, Apple has taken aim at another iPhone case manufacturer whose name is dangerously close to that of Apple’s most popular products. The company in question is called “driPhone,” and it produces a waterproof case for the iPhone and other mobile devices. But that could be about to change if Apple has its way.

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Apple’s Corporate Imitators Are Borrowing, Not Stealing

Apple’s Corporate Imitators Are Borrowing, Not Stealing

Apple’s recent quarterly earnings demonstrated insane success. As a result, failing companies like Sony and JC Penney have suddenly reorganized their missions to copy Apple.

Unfortunately, they will fail, because they don’t understand why Apple succeeds. 

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