iPad-optimized ads deliver great results if companies make the effort to build them
Mobile advertising as an industry has been slow to evolve since the introduction of the iPad. A study that we reported earlier this year found that many advertising companies fail to take advantage of the mobile ad capabilities offered the iPad even though iPad users are significantly more likely to interact with ad content.
A more recent study shows that companies hesitant to develop iPad and tablet-optimized ad content are passing up major opportunities to engage customers. It turns out that, in addition to being more likely to interact withs ads, iPad users are more likely to make purchasing decisions based on iPad or tablet-optimized ads.
Known for being overly protective of its “i” brand, Apple has taken aim at another iPhone case manufacturer whose name is dangerously close to that of Apple’s most popular products. The company in question is called “driPhone,” and it produces a waterproof case for the iPhone and other mobile devices. But that could be about to change if Apple has its way.