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New Apple Genius Ads May Annoy Us, But Are Indicative Of New Target Demographic

New Apple Genius Ads May Annoy Us, But Are Indicative Of New Target Demographic

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It’s fairly easy as a longtime Apple fan to dismiss the recently aired “Genius” ads as nothing more than a misstep in a rather stellar marketing history by the, well, geniuses in Cupertino. However, a new study by Brandindex Buzz shows a shift in the demographic trends for the Apple brand, which may go to explain the goofy ads as more specifically targeted advertising.

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